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At Infinity Exteriors, we know that what we build goes far beyond roofing and siding. We build trust, character, and lasting relationships. That is why we are honored to be named Residential Roofing Contractor of the Year. This recognition is about more than growth or numbers. It is a reflection of the values that shaped this company from day one.
In Episode 8 of The Long Game, Josh and MJ Sparks sit down to share how Infinity Exteriors got its start. It began with two people, a Yellow Pages ad, and a vision inside a small Milwaukee, Wisconsin duplex. They talk honestly about the long nights, financial risks, and the turning point that came when they left subcontracting behind to create something better.
This episode highlights the mission behind Infinity Exteriors, the power of integrity in business, and how trust and communication shaped both the company and their marriage. It is a rare look into the heart of a company that was built one job, one customer, and one principle at a time.
Why This Matters
We believe every roofing company has a story worth sharing. These stories create connection, inspire confidence, and show customers who they are hiring. Infinity Exteriors started with a purpose, and that purpose still guides us today. We hope this episode encourages other contractors to reflect on their own path and to share it. Your story can build just as much trust as your craftsmanship.
Listen Now: Episode 8
Let your story be known. The industry needs more builders who are in it for the long game.
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Originally published .
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.