Optimizing Ads For Better Leads: Are You Leaving Money on The Table?

Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …

Personal Branding Success via the Content Factory

Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead.  I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …

Scaling Your Business With High-Ticket Offers

He has teamed up with Tai Lopez, raised $150 million, and successfully acquired 11 companies and billion-dollar brands. Additionally, he has done extensive work in celebrity marketing, particularly with fitness celebrities and, most recently, with individuals like Mike Tyson. This guy spends up to a quarter million dollars daily on Facebook ads. He has an extensive mastermind coaching program with …

Organic TikTok and TikTok Ads – The Difference

There’s a huge difference, but let me first tell you what’s in common – the algorithm. So TikTok’s algorithm, the thing that causes people to go viral, is reading what’s in your background. So it’s looking at that flag there, it’s looking at that internet marketing book, it’s looking if you’re walking and talking, it’s recognizing monuments in the background, …

Running Video Ads? Here’s One Thing You Might Be Doing Wrong

As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA).  …

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6 Things To Look For In A RevShare Partnership

These are 6 things we look for in assessing whether a revshare partnership will be successful. Having a RevShare partnership is an excellent arbitrage opportunity for you and them to make a lot of money. You should take 5-10% of incremental sales above the average of the most recent 6-months as a baseline, while your RevShare partner covers ad costs. …

Getting banned by Facebook is a nightmare

Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …