Below you'll find a list of all posts that have been tagged as “Keigan Carthy”
Defining Goals and Optimizing Content: Every successful campaign starts with GCT (goals, content and targeting). For our roofing client, the objectives were twofold: increase lead quantity and enhance quality. We tapped into Company Cam to manage and organize a plethora of project images and videos, streamlining content creation for ads far more effectively than traditional methods. Most importantly, these were …
Twine is as a powerful and accessible tool for anyone looking to weave intricate stories, particularly within the realm of interactive video sequences. By enabling the mapping out of complex, branching storylines, Twine offers an fantastic platform for teams to visualize and construct their narratives. However, when it comes to collaborative efforts, the process can get a bit tricky due …
Interactive storytelling has become an incredibly powerful tool for writers, educators, and creatives looking to immerse their audience in a dynamic narrative environment. One of the most accessible and user-friendly platforms for creating these narratives is Twine, an open-source program designed for telling interactive stories. In this post, I’ll walk you through the basics of using Twine to build your …
Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …
