Rudy Mawer, the CEO of Mawer Capital, and I recently spent some time together at the Mawer Capital headquarters. Rudy is an expert in Facebook advertising.
He has teamed up with Tai Lopez, raised $150 million, and successfully acquired 11 companies and billion-dollar brands. Additionally, he has done extensive work in celebrity marketing, particularly with fitness celebrities and, most recently, with individuals like Mike Tyson.
This guy spends up to a quarter million dollars daily on Facebook ads. He has an extensive mastermind coaching program with 70 employees, 40,000 students, and 200 people in his mastermind coaching program, where he helps them grow online with ads, funnels, and lead generation.
I did a podcast with Rudy Mawer and asked him some important questions about growing businesses and things you should know, which are as follows;
What is working now on Facebook ads?
The biggest thing that works well for him on Facebook ads now is the current significant mindset shift he teaches, which he has applied to his business; instead of just teaching, teaching, and giving a clear result.
So all the best funnels right now, landing page offers, and a 30-day challenge to generate X leads in seven days– He will show you how to do that.
People want less content these days; they’ve overconsumed enough content. If they’re going to buy something and take action and buy a program, they want to buy into a clear path to a result.
Do you know what high ticket selling is?
A high ticket is a higher ticket price; It’s selling a service for over a couple of thousand dollars. The highest ticket Rudy sold was a hundred thousand dollar offer.
Rudy and Tyson have sold 150K agency packages as well.
He has built high tickets in every business. They help prove resilience during a recession and add lifetime value. It’s challenging to make a lot of money by selling low tickets these days.
A high ticket gives you the economic lift where you’re making more per customer to scale much quicker.
And he does about a million a month in high ticket sales alone, which is incredible.
Why don’t people sell a high ticket?
You may think you can’t sell it right now because you don’t know how to fit it into your business model.
In every business Rudy has worked in, he figured out how to increase lifetime value and high ticket offers.
It might not be a thousand dollars offer, but there are clear ways to increase lifetime value.
You might be struggling with how I do high-ticket offers at scale. But don’t let your mindset limit your ability to go and create high-ticket offers.
Rudy has 40,000 students on his lower mid-ticket, over 5,000 students on his mid-ticket, which is $2000- $5000, and over 200 students paying him over $25,000 a year.
And, of course, there’s work involved, like any business, but he has systems, processes, SOPs, and frameworks that allow him to scale it at a high level.
Maybe you can’t sell high tickets because you’re not an expert, you’ve not got enough social proof, or you’ve not been doing it for a while. If that’s the case, you have a limiting mindset. People will pay high ticketing and a lot of money to achieve a significant result, whether coaching them for weight loss, a relationship, doing something on their website, or setting up Facebook ads.
People will generally pay more money to get stuff done quickly without having as much risk. So you have to be creative, figure out what your avatar wants, what they’ll pay a lot of money for, and then go and sell it.
How did you generate 40,000 students and all high-ticket customers?
The big thing for him to get such a result so quickly is his mindset: He wants to spend hundreds and thousands of dollars daily on ads.
He says, “If I’m spending a hundred grand a day, I’m helping more people than anyone else in our industry.”
So he has built funnels, offers, and broad ecosystems where he can spend a lot of money, giving him many customers. I.e., 40,000 of them.
And then it allows him to take a small percentage of all those 40,000 people and then upgrade them into a high ticket offer because they’re more serious.
They want to work with him, and they want to get faster results.
How much are you spending on Facebook ads per day?
If you’re unsuccessful with your ads, you’re missing a massive part of your business growth.
The most considerable growth in your company will come when you figure out the paid acquisition. Many businesses are doing 10 million a year as they have spent 20 years building a brand.
Rudy hasn’t created a brand that long, but he made it quickly because he figured out paid ads.
So if you’re spending a few hundred or thousand dollars, that’s a great start. But the magic will hit when you figure out how to scale that to $10,000.
Rudy has worked with many companies and clients who spend between $10,000 and $30,000 a month. This suggests that they have not yet found a way to generate cold traffic effectively and are therefore limited in their growth potential.
Let’s say you spend $400 a day, it’s better than spending none, but you’re only going to get a few customers. You will never be able to get hundreds of customers a day.
Spending lots of money on ads is the best way to grow a business.
The next step is omnichannel, building the ascension model and the lifetime value.
Build the lifetime value!
You’re maybe getting some success, but I guarantee you’re leaving a lot of money on the table from all the customers and leads you’re acquiring.
Rudy frequently works with a variety of businesses. They hire him to manage their advertising, but his primary focus is on increasing the lifetime value and improving the strategy for all of the leads they generate.
It’s commendable that you’re spending thousands of dollars a day on advertising, but consider the impact it would have on your business if every customer you acquired was worth five times more. Imagine the potential growth for your business.
You’ve put in a lot of effort to establish your advertising ecosystem. Imagine the potential increase in revenue if you could generate more revenue per customer. This would greatly increase the profit margins of your entire business and make your company much stronger financially.
Why are people afraid to spend more money on ads?
The only reason that people don’t spend more money on ads is they haven’t built the strategy to make an ROI.
Let’s say you give Facebook $2,000 a day, and it gives you $5,000 a day back. Would you still be scared of ads?
What if you give Facebook $20,000 a day, and it gives you $50,000 a day back? Would you be scared to spend money?
But most people are scared to spend money on ads because they don’t know how to reach profitability.
I’m not saying you should run ads and lose money, but you need to be able to run ads and acquire customers, even if it means losing money on the first day.
As long as it is within a 30-day cycle and profitable, it would be beneficial to spend as much as possible, as this will result in acquiring more customers, making a greater impact, and ultimately leading to a more successful business.
Are you ready to make some business money?
If you want your business to grow and add more impact and revenue to your company and a world-class team working to create free ad variations, you can have Rudy’s irresistible offer for $97.
Rudy will guide you through the process, identifying the avatar, the audience, and the perfect clientele to sell for a dirt-low price. He usually charges thousands of dollars for this, but now it’s only $97.
So if you’re ready to start, take action today. Rudy will give you some high-level strategies that you can implement to start getting more success.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.