She said many people send emails because they think they are obliged to do it, not because they know how it works! So the biggest tip is don’t go into the habit of sending emails to the entire list. Remember, somebody is on the other side of every email you send. It’s a real person with pain, emotion, frustration, fear, …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …
So I decided to give LinkedIn ads another spin. Here’s what happened.
LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
5 reasons I defriend people on Facebook.
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Ever get the itch to drop in on old friends on Facebook? Have you searched for a person you swore you were friends with then discover you’re not? How do people choose their friends on Facebook? Sometimes …
Jon Acuff’s Social media secret has been revealed
During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …
Michael Jordan may have helped the Chicago Bulls to 6 NBA titles… but he’s hurting their Social Media Engagement!
By: Aarun Rumbaugh Michael Jordan, the NBA’s best player yet, was a machine. Averaging 30 points per game in his career, and bringing 6 National titles to the Chicago Bulls, this phenomenon is praised in Chicago almost as a god of basketball. Through all the mix of him being a great basketball player, do Bulls fans actually realize some of …