And many people are trying to build their companies and drive traffic, conversions, and sales. Having a clear vision and mission for your brand helps to align your values with the products or services you are offering. This connection creates a bridge between building brand awareness and increasing conversions through engagement. And you do that by creating a 3×3 grid …
Are You Doing Email Targeting for the Audience?
She said many people send emails because they think they are obliged to do it, not because they know how it works! So the biggest tip is don’t go into the habit of sending emails to the entire list. Remember, somebody is on the other side of every email you send. It’s a real person with pain, emotion, frustration, fear, …
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …