Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. Programs that deliver tangible results are a diamond in the rough. The “Dollar a Day” program, led by the esteemed marketer Dennis Yu, shines as a prime example of effective education and real-world outcomes. Kim Butler, …

Bob McDemus runs the Thermal Spray Depot – a supplier of thermal sprays which are used to apply materials onto a surface to enhance its properties or protect it from various forms of wear, corrosion, heat, and electrical conductivity. If you’re like me, you were probably unaware what “thermal spraying” was until I explained it. Bob has been in the …

What does it take with SEO to generate some buzz online? Here’s a unique case study on a local service business doing great work: James Smith owns Bee Friendly Pest Control – a pest control company based outside Philadelphia in Collingswood, NJ. They specialize in safe pest control which harms mosquitoes, flees, and other pests – but doesn’t affect honeybees. …

Oasis IV Therapy is a mobile IV therapy company based in Tampa, Florida. They specialize in IV drips to combat illness, migraine, nausea, and fatigue. Based on their GMB, they also have over 90 5 star reviews – so they’re clearly good at what they do and have built a strong reputation around it. The owner of Oasis IV Therapy, …

A year ago Dennis Yu invited me to fly out to Vegas from a cold email. It was my one and only cold email campaign I’ve ever launched. Surprisingly – he said yes without hesitation. In retrospect, this is probably because he knew he didn’t need my help, but wanted to help me instead. But because we were going to …

Owning your own personal knowledge panel is one of the most high authority things you can do online. When you have one, Google is essentially saying “This guy is well known and the information is accurate”. My knowledge panel is the first to appear when you search for “Dennis Yu” on Google. You might notice that this is separate from …

Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google. LSA Google only charges you for qualified calls. Meaning that if potential customers aren’t actively searching for your service, you don’t pay. Just like having a GMB profile helps you show up when someone is searching for your offer, …

There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company.  But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …

“SEO people” are clinically bad at their jobs – and just like a doctor performing a surgery without training, it ends in disaster. If you’re reading this you’re probably not an “SEO” person. You’re a business that does good work in a select area and have positive reviews. But you’ve always wanted to get better at this whole “digital marketing” …