Brand story, differentiation, and positioning are all important parts of building a business, but there is one thing that binds all of these together: effective communication. If you don’t communicate and message your brand to the outside world, all the work you do in the shadows won’t get noticed. That’s where a good business PR strategy comes into play and, …
We have all heard it before and preach it to our clients if you want to grow your business you need to run ads. The issue is that most of us don’t take action on what we tell our clients. After a year of not running ads and being stuck at $20k/month I decided to take a leap and never …
Generating new opportunities through social media and SEO strategies is the name of the game for most marketing teams. It’s the promise most digital agencies try to deliver on. If you do not convert these newly found opportunities into paying customers, it’s all for nothing. As the amount of data and apps continue to multiply, and the fact that Moore’s …
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …
Recent data suggests 44% of a company’s market value is attributable to CEO reputation. One CEO who’s reaped the benefits of a strong reputation is Dennis Yu. He’s built multiple successful businesses and helped thousands of people around the world, much of which has been the direct result of his powerful personal brand. Building your personal brand is no longer …
You’ve heard that LinkedIn is where Facebook was 10 years ago– an early opportunity for us to get massive reach, traffic, and sales. But do you know how the LinkedIn algorithm is different from all the others and what you must do to take advantage of it? Of course, having a larger connection base and having high-quality content that makes …
Most It services companies think that they’re marketing. But when you look at their web presence, you see stock art photos of people celebrating in conference rooms– one of every nationality. When was the last time you saw that? More importantly, there’s no authority (showing why YOU are worth hiring), no authenticity (who are those people hiding behind the website), …
By Aarun Rumbaugh When it comes to managing a blue checkmark account, it may seem intimidating, but it is quite simple. Before engaging with others, you need to make sure you have an idea of how the account owner would respond. You don’t want to post in a voice that is the opposite of what the account owner would post …
By Aarun Rumbaugh If you’re using Mura as your website’s Content Management System, you may be curious on how to post your blogs. After all, this is the best way to increase your site’s SEO ranking. The first step is to click the three vertical dots to the left of the Blog folder. Next, click on ‘Add Content’. Then select …
