Authority is What Drives the Algorithm

We’re going to talk about authority versus fakery and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms.  I see this as a continuum that will increasingly …

Build Value Ladders. Win Sales, Profits, Customers

How do you bring an open audience all the way up to people who are purchasing products or who are VIP customers? The answer is simple – the value ladder. Some people call it the ascension path or a funnel where they have all kinds of other words for the idea that you build an audience through free content. In …

Expand Your Perceived Authority

I can see how people are deeply connected with Facebook as of this moment, most especially when it comes to perceived authority. When people notice your perceived authority, they instantly believe you without any doubts. They will automatically think that you are good. In my case, people think that I’m great because they see me on TV, that I must …

Lawyer Content Marketing at Scale (5 strategies)

Lawyers are busy. Here is one of the best ways for them to do their content marketing at scale: In this example, we take a raw forty-minute video interview and turn it into several pieces of marketable content.  In the video below, Dennis talks with immigration attorney Sung-Ho Hwang from hwanglaw.com about immigration challenges in the tech, marketing, and business …

How to Hire a Great Virtual Assistant (2021)

You Don’t Have to Build Your Business Alone! Learn in this article the basics on how to hire a virtual assistant, and use the free email templates we give you to make sure you hire the very best VAs for your business. Virtual Assistants are ideal for business owners who want to hire out tasks that take up too much …

Metabolic Syndrome: Are You at Risk?

Are You Metabolically Healthy to Run Your Business to the Next Level? Fact: Only 12% of adults in the United States meet the criteria of having optimal metabolic health. – Dr. Philip Covadia, Cardiothoracic Surgeon What is metabolic health?  Metabolic health means that your body is properly processing the input that you are giving it, and it is mostly in …