How To Influence “The Big Boss”

I have convinced people at Red Bull to spend money on social media ads and also convinced Nike to run ads against the players instead of against the central brand. I was using the data’s reasoning by actually spending time analyzing the data, not printing charts, and not using more tools. I did almost all of this with no tools, except the most important …

Dennis Yu: How To Run Facebook Ads Effectively

Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. Topics How product-based businesses get the most …

Tips for Successful TikTok Ads

What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course on …

Never Regret Letting go of the Wrong People

Hiring someone in the US physically, and when you ask them, what do you know about us? They say something like you make chocolate. And that is the answer.  One of my favorite rules that I learned from mentors 30 years ago for hiring, and this is from the CEO of American Airlines, maybe means no. Never regret letting go …

Interview Questions You Should Ask for Hiring VAs

One of my favorite interview questions is what do you know about us? We have a different approach when we’re hiring VA-type people.  People who would answer for debate have to read and dig through our website. They will do a lot of research to answer these questions.  Conduct two Interviews Do two interviews, and one is a friendly interview. …

Having Good People is key to your Business!

I flew up to Santa rosa, a suburb of San Francisco, to help Jonathan scale up his chocolate factory.  And he’s got an incredible story, how his house burned down. He went through the ups and downs of entrepreneurship, struggling with health and mental health issues. And now it has got a great story to help other entrepreneurs. And I …

Save Hours of Stress & Time; Create Checklists and keep them Updated

I can’t even begin to think how many hours of time and stress it saves you from having checklists and keeping them updated for your business. The concept is that everyone with the same ingredients should be able to recreate any recipe people can follow to obtain results, just like a cook in a kitchen. So you can think of …