Every week, we send helpful insights, training updates, and reminders to our Home Service Owner community. But instead of sending one-off messages manually, we built a repeatable process in Keap Classic (Infusionsoft) that lets us design, personalize, and deliver every broadcast efficiently — while keeping the tone warm and human. Step 1: Accessing the Broadcast Tool It starts in Keap’s …
Why Startups Stall: When Everyone’s Doing Everyone Else’s Job
Startup teams break when roles blur. Workers try to do strategy. Owners get pulled into task work. Managers become firefighters. We’ve been there the past few weeks across Local Service Spotlight (LSS), High-Rise Influence (HRI), and our partner agencies in HVAC and landscaping. This is a snapshot of what we’re fixing—and how you can apply it if you’re building something …
Why Dan Antonelli Says Your Brand Is Costing You Money
I’ve been doing technical SEO, digital, and website work for over 35 years. Every couple of years there’s a new thing that’s supposed to change everything. ChatGPT. AI answers in Google. TikTok. And every couple of years, the same pattern holds: the thing that actually moves the needle for a local service business isn’t the tech. It’s the brand. So …
How to Set up Automated Course Enrollment tags in Learndash+Memberium
Manually enrolling students wastes time and creates room for error. We built an automated system that gives users instant access to their LearnDash course the moment they’re tagged in Keap.Here’s how to set it up. Step 1: Create an Auto-Enroll Tag in Keap In Keap, go to CRM → Settings → Tags and click Add Tag. Name it clearly, following …
My Journey Into the AI Builder Program
My name is Grant Haugen, and as a student-athlete, balancing a packed schedule with meaningful work seemed almost impossible—until I joined AI Builder Program. This program gave me flexibility, structure, and mentorship that helped me grow both personally and professionally. How I Found the Program My older brother, Dylan Haugen, went through AI Builder Program before me. He moved up …
How Facebook Ads Wizard Marko Sipila Helped 100+ Home Service Agencies Build Winning Ad Campaigns
Marko Sipilä teaching key marketing strategies to our upcoming Agency owners Start With #GCT: Goal, Content, Targeting Before launching any campaign, clarify your Goals, Content, and Targeting (GCT). This simple framework prevents wasted spend and keeps every ad accountable to results. Home-service companies almost always want more booked jobs—but you need to define that goal in numbers. For example: “Generate …
What I Have Been Building for 20 Plus Years — Marketing Mechanic Episode 7
The ecosystem behind the Marketing Mechanic: Local Service Spotlight for contractors, High Rise Influence for agencies, and a certification system that brings accountability to digital marketing.
How to Build Your Own “Jennifer” — A Custom GPT Article Grader
Our “Jennifer” GPT grader keeps our writers honest. She grades ruthlessly, counts specifics, and enforces the blog posting guidelines that make our content sound like us, not like ChatGPT. But because of OpenAI’s current sharing restrictions, only our team can access Jennifer directly. So in this guide, we’ll teach you how to build your own version from scratch, complete with …
How the 9 Triangles Framework Turns Chaos into Clarity for New Agency Owners
Coaching the team on applying MAA and LDT to real client projects. Why Good Intentions Aren’t Enough Most agency owners start with the best intentions. They want to serve clients well, learn fast, and make an impact. But, good intentions don’t move the needle. In our team calls, AI Builders like Luke Crowson, Alex Makowski, and Jack Wendt quickly learned …
Riley – Your Daily EOD Check-In Assistant
Most teams waste hours chasing people for End-of-Day reports.We don’t. We built Riley, a custom GPT that handles daily check-ins automatically. Riley checks Basecamp, updates our tracker, and generates a clean summary image. Why We Built Riley Every day, our team members are expected to submit a quick EOD report in Basecamp. Before Riley, someone had to manually: It worked, …
Why Our Ahrefs Keyword Counts Vanished (And Why Your SEO Isn’t Actually Dead)
On October 13, 2025 we logged into Ahrefs and saw the chart from hell: the number of keywords BlitzMetrics.com ranks for appeared to drop off a cliff. Our usual spread of top‑50 positions shrank to just 392 keywords, of which 22 terms rank 1‑3, 93 rank 4‑10, 54 rank 11‑20, 125 rank 21‑50 and 98 rank 51+. 125 rank 21‑50 …
AI Agents and Generative Video: Scaling Your Local Service Agency
Being nimble with technology is no longer optional for local‑service providers. AI agents can automate repetitive tasks so your team can focus on strategy and customer relationships. During a recent team call, we explored practical ways to delegate structured work to AI. This article builds on those ideas and offers an evergreen framework for scaling your agency. Alex Makowski hosting …