The SEO Tree visualization above makes an abstract concept tangible. Your brand is a living organism. The trunk is your core identity. The branches are your major frameworks and services. The leaves are the proof — case studies, client stories, and meta-articles that demonstrate you actually do what you say you do. And beneath the ground, invisible but essential, are …
The SEO Tree Framework: How Every Piece of Content Should Connect
If you’re doing SEO and just pumping out random articles hoping something sticks, you’re doing it wrong. Every piece of content you create needs to fit within a larger structure, what we call the SEO Tree. In this training, Dylan Haugen and I walk through exactly how this framework works, why most people get it wrong, and how to fix …
My Journey Into the AI Builder Program
My name is Grant Haugen, and as a student-athlete, balancing a packed schedule with meaningful work seemed almost impossible—until I joined AI Builder Program. This program gave me flexibility, structure, and mentorship that helped me grow both personally and professionally. How I Found the Program My older brother, Dylan Haugen, went through AI Builder Program before me. He moved up …
How Dylan Haugen Gave His First Conference Talk—And Made It Count
Ever given a talk in front of a live audience—with no script, no slides, and no backup plan? That’s what Dylan Haugen did at the JVA Align Summit, where we spoke to a room full of volleyball club directors about using AI in their programs. Dylan is 17. He’s been building his brand since age 11, has over 100 million …
The 17-Year-Old Dunker Who Built a Successful Brand: Dylan Haugen’s Winning Formula
What’s holding you back from building a personal brand you’re proud of? Maybe you’re waiting for the perfect moment, or maybe you’re worried you don’t have the right skills. In this episode of Coach Yu Show, I interviewed Dylan Haugen, a 17-year-old professional dunker, podcast host, and personal branding expert who started from scratch and turned his passion into a …


