AI tools change every week. Claude Mythos, Gemini 3.0, Grok, ChatGPT. There’s always something new. But chasing the latest tool is a trap. What you need is a framework that stays the same no matter which AI you use. Everything you build should be portable. Here’s the system I use, broken down into four stages. Start with your why Before …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
How We Built Marko Sipila’s Personal Brand From 70+ Content Assets
undefined Map the Topic Wheel Before Writing a Single Word Before we wrote anything, we mapped Marko‘s Topic Wheel. Center (WHAT): Home service business growth — helping contractors scale through marketing, technology, and operational systems. Middle ring (HOW): HVAC marketing and HVAC Quote, concrete coating scaling through CoatingLaunch, fencing contractor growth through FencingLaunch, Local Service Ads strategy, Facebook ads for …
Dollar a Day for Contractors: What Marko Sipila Learned Running Ads in the Trades
Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …
Becoming Googleable: How Dennis Yu and Sims Distillery Are Teaching Entrepreneurs to Own Their Digital Identity
That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can trigger and claim a Google Knowledge Panel—even if they’re not famous. Dennis built the analytics systems at Yahoo before launching BlitzMetrics. …
With any piece of content, you need to have a Content Library organized around your Topic Wheel. Most people create blogs or produce other content randomly with no connection to other messages. But if you want to be a true marketer and grow sales, everything that you do needs to be a concept that then ties into your overall framework. …
What’s the Topic Wheel
Most people produce content randomly with no connection to other content. But to be a true marketer and grow sales, everything you do must be a concept that ties into your overall framework. If you organize all your content by topic and connect those topics to the appropriate people of authority, you now have the ultimate targeting engine. Within the …
11 Pro Tips for Personal Brand Building
Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg. In this session, …
How to Make Meaningful Connections (5 ways)
You might be stuck right now in a mindset that says, “Oh, Dennis has a lot of connections, and thus he can do these different things.” However, I will tell you that getting to the level of where I am now is not so hard. It’s not even technical but more tactical. And you don’t have to pay $20,000 for …