For the past two months, I have been fighting to get Google to de-index a website that uses my exact legal name as its domain: dennisyu.io. It is a site built for one purpose: to destroy my professional reputation. The site was created by Lane Houk, the same person behind the Signal Genesys platform, an SEO service I paid $10,500 …
Becoming Googleable: How Dennis Yu and Sims Distillery Are Teaching Entrepreneurs to Own Their Digital Identity
That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can trigger and claim a Google Knowledge Panel—even if they’re not famous. Dennis built the analytics systems at Yahoo before launching BlitzMetrics. …