Many people sell SEO services, but I believe if someone is truly good at something, they should have a proven SOP and make it public and free. At Yahoo, we built a lot before Google became Google, and many of the people I trained went on to work there. With my experience in search engines, why not learn from someone …
Does SEO Work in 2025? What Every Local Business Owner Needs to Know
I had a great chat with my friend Richard Kaufman on his podcast, Vertical Momentum, where we broke down what actually works in SEO today. It’s not about what the gurus say or what some random agency tells you. What actually works is what we do every day with real clients. Here’s what we covered, boiled down so you can …
Google is Getting Smart at Searches, So Should You
For Example, One of my clients, Carl, is trying to help people decide how to get to the grand canyon. The grand canyon is one of the most evergreen things on the planet. I helped them segment to get to their answer quicker on how best to visit the grand canyon. For the best website experience, think about the content you’ve …
Improve your Website SEO
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Are you thinking of redesigning your website? I can’t tell you how many times people feel like they need to rebuild their website. But before you pull the trigger on spending $5,000 for someone to do …
Free Google Tools You Probably Didn’t Know About
So here’s the thing. You know you need to be online marketing for your small business, but you don’t want to spend a ton of money on it. I can dig that. I’m with you, my friend. If only there is some kind of magic-free tool that almost anyone could use and would help me reach more people. The answer …
Is Facebook Collapsing Under Its Own Weight?
That’s what this opinion piece for Entrepreneur Magazine argues. The writer claims that because the amount of sharing is doubling every year, there is now so much information out there that people can’t cope. And Facebook’s algorithms cannot adjust. Every time someone logs into Facebook, there are an average of 1,500 pieces of content that they “could” see, were Facebook to reveal …