How I Built a Two-Sided Network to Replace the Broken Agency Model

Most companies understand a one-sided network where they just provide services and get paid. But I built something different. I built a two-sided network with demand on one side and supply on the other, and it changes everything about how local service businesses grow. Who I serve My ideal client is a local service business in a Google Local Service …

How to Grant Access to Your WordPress Site

Your WordPress site is the hub of your personal brand online. Granting us access allows our team to publish blog posts, optimize your pages for SEO, install tracking codes, and keep your site running smoothly — all without needing your hosting credentials. Estimated Time to Complete: 2 to 3 minutes What You’ll Need Administrator access to your WordPress dashboard (yourdomain.com/wp-admin) …

How to Grant Access to Your TikTok Ads Manager

TikTok Ads Manager is where we set up and manage your TikTok advertising campaigns. Granting us access through TikTok Business Center lets our team create campaigns, manage budgets, and track performance — without sharing your personal TikTok login. Estimated Time to Complete: 3 to 5 minutes What You’ll Need A TikTok Business Center account with Admin access Our team email: …

How to Grant Access to Your Meta Business Suite (Facebook and Instagram)

Meta Business Suite (formerly Facebook Business Manager) is where we manage your Facebook Page, Instagram account, ad accounts, and Meta Pixel — all in one place. Granting us partner access lets our team run ads, create content, and analyze performance across both Facebook and Instagram without sharing your personal login. Estimated Time to Complete: 5 to 10 minutes What You’ll …

How to Grant Access to Your Google Business Profile

Your Google Business Profile (GBP) controls how you appear in Google Search and Google Maps — your hours, photos, reviews, and posts. Granting us Manager access lets our team optimize your profile, respond to reviews, and post updates on your behalf without giving up ownership of your listing. Estimated Time to Complete: 3 to 5 minutes What You’ll Need A …

How to Grant Access to Your Google Tag Manager

Google Tag Manager (GTM) is the central hub for all your tracking pixels — Google Analytics, Facebook Pixel, Google Ads conversion tags, and more. It’s the backbone of our digital plumbing setup. Granting us access lets our team install and manage your tracking without touching your website code directly. Estimated Time to Complete: 2 to 3 minutes What You’ll Need …

How to Grant Access to Your Google Analytics (GA4)

Google Analytics shows us how people find and use your website — where your traffic comes from, which pages perform best, and how visitors convert. Granting us access lets our team analyze your data and make recommendations without needing your login credentials. Estimated Time to Complete: 2 to 3 minutes What You’ll Need A Google account with Administrator or Editor …

How to Grant Access to Your Google Search Console

Google Search Console (GSC) lets us see how your website is performing in Google search — which keywords you’re ranking for, which pages get the most clicks, and any technical issues that might be holding you back. Granting us access allows our team to monitor and improve your search visibility without needing your login credentials. Estimated Time to Complete: 2 …

Is Your Marketing Agency Scamming You? What Every Home Service Business Owner Needs to Know

If you’re a home service business owner, chances are you’re spending money on digital marketing. But here’s the uncomfortable truth: most agencies, whether they know it or not, are running a scam. I’ve been doing audits with home service businesses for years, and in the last few weeks alone, I’ve seen a lot of broken ones. I’ve spoken at conferences, …

How to Log Into the Access Email Using Backup Codes

Our access email (access@localservicespotlight.com) gives team members access to client accounts and tools. It has 2-step verification enabled for security, which means you need more than just the password to sign in. The primary verification method is connected to my phone. Since I can’t verify every sign-in for every team member, we use Google’s backup codes as an alternative method. …