Google Tag Manager (GTM) is the central hub for all your tracking pixels — Google Analytics, Facebook Pixel, Google Ads conversion tags, and more. It’s the backbone of our digital plumbing setup. Granting us access lets our team install and manage your tracking without touching your website code directly.
Estimated Time to Complete: 2 to 3 minutes
What You’ll Need
- A Google account with Admin access to your GTM account
- Our team email: access@yourcontentfactory.com
- A desktop browser (Chrome, Firefox, or Edge)
Steps
- Go to Google Tag Manager. Open https://tagmanager.google.com and sign in with the Google account that has admin access.
- Select the correct account. If you have multiple accounts, click on the one associated with your website.
- Open Admin. Click the Admin tab at the top of the page.
- Go to Account-level User Management. In the Account column on the left, click User Management.
- Click the + button. In the top-right corner, click the + button, then select Add users.
- Enter our email and set permissions.
- Email: access@yourcontentfactory.com
- Account-level permission: User
- Container-level permission: Publish
Publish access on the container lets us create, edit, and deploy tags. Account-level “User” is sufficient — we don’t need Admin.
- Click Invite. Our team will receive the invitation and can begin setting up your tracking right away.
Permission Levels Explained
Admin (Account level) — Can manage users and account settings. Keep this for yourself.
User (Account level) — Can access the account and its containers. This is what we need at the account level.
Publish (Container level) — Can create, edit, and publish tags. This is what we need at the container level.
Approve / Edit / Read — Lower container-level permissions that are not sufficient for our work.
Troubleshooting
I don’t have a GTM account yet. No problem — contact us and we’ll set one up for you as part of our digital plumbing process.
I see multiple containers. A container is tied to a specific website. Make sure you’re granting Publish access on the container for the website you want us to manage.
This is one part of our Access Checklist. Visit blitzmetrics.com/acl to see all the accounts we need access to and complete the rest of the checklist.
Questions? Email operations@yourcontentfactory.com and we’ll walk you through it.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.