How a Claude agent turned Paul Ryazanov’s LinkedIn archive into 40 illustrated articles in one day, zero copy-paste. Full bugs, decisions, and costs.
How to Grant Access to Your LinkedIn Page
Your LinkedIn Company Page is where we publish thought leadership content, boost posts, and run sponsored campaigns to grow your professional audience. Granting us admin access lets our team manage content and ads on your behalf — we’ll never have access to your personal LinkedIn profile or messages. Estimated Time to Complete: 2 to 3 minutes What You’ll Need A …
Why “Good” Isn’t Enough: How We Screen for A-Players in Content Marketing
To help us do this, we need A Players able to follow basic instructions and work like hell to get the job done without constant iteration cycles. In short – we’re looking for a few strong senior-level content managers to help oversee a growing team of agents (agents) who turn podcasts, on-the-job videos, and expert interviews into structured, EEAT-optimized articles. …
The Key To LinkedIn’s Algorithm – How To Get More Engagement For Your Posts
Anyone who’s anyone in business is on LinkedIn. Whether you want more connections, likes, and recognition, or just want more clients and customers – you want to be growing your profile on LinkedIn. As someone who helped lead Yahoo!’s analytics, I found myself in a unique position to talk about LinkedIn’s algorithm as a former search engine engineer. I recently …
7 Things I Wish I Did Earlier When Scaling My LinkedIn Account
I had a great time golfing with Elliot Drake – A mad LinkedIn genius. He grew his company (Kennected) to 8 figures in less than three years! He sure knows how to scale on LinkedIn. Here are seven things I wish I had done earlier — This has already made us six figures this year; Show how you and your …
Here’s a Powerful “Social Network” You Probably Haven’t Heard of.
Here’s a powerful “social network” you probably haven’t heard of. Alignable drives exposure and leads for your business– kind of like LinkedIn + Yelp combined– mainly for local. In the last month of using it, I’ve rekindled hundreds of connections and made new friends. This B2B social network has generated 39 leads and 21 recommendations, too– and I’m still on …
URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right
You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …
So I decided to give LinkedIn ads another spin. Here’s what happened.
LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
How to create your LinkedIn Professional Journey in just 3 clicks
LinkedIn bought SlideShare in 2012 for $119 million. So if you want your LinkedIn profile to shine, you need to invest 5 minutes right now to set up your Professional Journey. It’s a free tool made by LinkedIn and will take you less than 60 seconds to complete. And it generates 4 sections (recommendations, education, experience, skills). Each of these …
10 bad ass MoFu’s
Most branding and reach is targeting the top of the funnel– TOFU. And the PPC experts focus on the conversions at the bottom of the funnel. But connecting brand power to conversion requires a strong Middle of Funnel– MOFU. B2B is the hardest area to drive meaningful engagement on Facebook– often a mix of silly cat photos and heavy whitepaper …
LinkedIn Newsfeed Ads vs Facebook Newsfeed Ads
On August 7th, LinkedIn released Sponsored Updates, allowing us to hit the newsfeed. THE MAIN POINT You’ll end up paying $6-10 a click, even if you have a killer CTR, since the average CPMs are north of $200. But if you have a high-end B2B target, it could be worth it. Facebook still has more volume by job title and …


