Why “Good” Isn’t Enough: How We Screen for A-Players in Content Marketing

We help local service businesses—plumbers, HVAC technicians, landscapers, electricians, and more—rank on Google and generate leads and qualified calls in their service area. A key part of this strategy is repurposing video content into high-quality articles using our proven guidelines that follow our Content Factory process. Dennis Yu and Seth Jordan in Las Vegas To help us do this, we …

Here’s a Powerful “Social Network” You Probably Haven’t Heard of.

Here’s a powerful “social network” you probably haven’t heard of. Alignable drives exposure and leads for your business– kind of like LinkedIn + Yelp combined– mainly for local. In the last month of using it, I’ve rekindled hundreds of connections and made new friends. This B2B social network has generated 39 leads and 21 recommendations, too– and I’m still on …

URL debugging on Facebook, LinkedIn, and Twitter– so images in your social posts show up right

You don’t want your social shares looking like this: Your featured images should be 1600×840 to fit in the Open Graph and social posts, like this one from this migraine doctor. Fortunately, the social networks have validator URLs we can test before making posts. Here’s Facebook URL validator, which will give you additional warnings on errors to fix. And here is Twitter’s card …