I had a great time golfing with Elliot Drake – A mad LinkedIn genius. He grew his company (Kennected) to 8 figures in less than three years! He sure knows how to scale on LinkedIn.
Here are seven things I wish I had done earlier — This has already made us six figures this year;
Show how you and your company can help people.
Your LinkedIn profile is your landing page — just like a personal brand website. Instead of showing your job title in the headline and experience in the about section, show how you and your company can help people. Doing this will lead to Search Engine Optimization SEO on your profile.
Focus on providing value, not on soft skills
You don’t need soft skills and selling to make money on LinkedIn. If you can provide value through a lighthouse strategy, get straight to hard selling. Don’t waste time.
We closed a $300k deal with a generic message promising irresistible results.
Use LinkedIn scrapers
You cannot sell a $100k service to a company making $10k. Using LinkedIn scrapers, you can instantly find who needs your assistance and who can pay for your service.
Do not rely on scrapers for accurate information; they will narrow the search results.
Post 2-3 times a day max
LinkedIn is not like Twitter. It kills your engagement if you post too many times– Neither do you want to post too little.
Create informative content
LinkedIn is like any other platform. The easiest way to grow is by creating informative content. It can be tweet-sized content, videos, mid-range posts, repurposed threads, and carousel posts.
Constantly entertain and provide value to people.
Re-use content from Twitter
Most people post terrible content on LinkedIn, so it’s too easy to stand out. You don’t even have to put in the effort.
Go to analytics.twitter.com — Find your best tweets. Post them on LinkedIn.
Track your outreach
Tracking lets you know if your efforts are getting the desired outcome. Have a spreadsheet where you record;
- Connections accepted
- Messages sent
- Contacts that received a call
- Date of calls
- Calls that got canceled
- Connections you closed
Even if you couldn’t close them, you have at least made a connection you can close later.
And you can share the spreadsheet when you outsource the work.
Related Articles
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.