Story Time – High post engagement

Guys want to know my secret to high post engagement?

Instead of making broad generalizations, using big numbers, or saying many things, start off your post with just ONE SPECIFIC STORY.For example, instead of mentioning how over 1,000 people have signed up for training last week or how we have so many courses, I focused on……just one friend,

Ali--how he lost his job and has 5 kids to feed.From that SPECIFIC STORY, I then mention how I FELT (to show empathy) and then the ACTION (that I offered him free training).See how this comes off so differently than most marketers out there?Focus on the apple, not the orchard– is how my friend explained it to me.Ready to give this a shot?What do you think?

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.