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LinkedIn bought SlideShare in 2012 for $119 million.
So if you want your LinkedIn profile to shine, you need to invest 5 minutes right now to set up your Professional Journey.
It’s a free tool made by LinkedIn and will take you less than 60 seconds to complete.
And it generates 4 sections (recommendations, education, experience, skills).
Each of these sections is interactive with multiple pages.
Step 1) Connect with your LinkedIn account:
This is called oAuth (open authentication), where you allow LinkedIn to pull in your information just like you’d do with authorizing Facebook or Apple for an app.
Just like their Resume Builder tool (go do that, too– it will take you 2 minutes literally), they suck in your information to make this super easy.
Step 2) Choose a theme:
There are only two themes right now.
Choose the first one (by default), since it has your headshot.
If you don’t have a professional headshot to use across all your social networks, make sure you do that, too.
Step 3) Click publish:
And you’re done.
You can see mine here.
If you’ve used the Resume Builder tool and Professional Journey tool, now you’ve got a traditional and interactive version of your resume.
In fact, your profiles on all the social network (which include about.me and wordpress.com) are extensions of your online presence.
Henry Hornecker
“This is an important tool in building a strong resume because nowadays it is nothing special to have a resume. Everyone applying for jobs will have a resume with volunteer and work experience; so in order to stand out to a future employer, you have to present a resume that stands out and demonstrates a knowledge of how to format your work in a professional manner.”
You’d want to use the same headshot across all of them and fill these out as completely as possible.
There are paid services like Visual CV and BrandYourself, but I don’t recommend it.
These are in a category called “reputation management”, where people pay to clean up negative publicity.
A step beyond that are “content marketing” services and agencies like Influence and Co that help create content for you.
Save yourself thousands of dollars by doing your own personal branding first.
Want to read more by Dennis Yu? For more content follow him here:
https://www.adweek.com/socialtimes/author/dennis
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.