LinkedIn bought SlideShare in 2012 for $119 million.
So if you want your LinkedIn profile to shine, you need to invest 5 minutes right now to set up your Professional Journey.
It’s a free tool made by LinkedIn and will take you less than 60 seconds to complete.
And it generates 4 sections (recommendations, education, experience, skills).
Each of these sections is interactive with multiple pages.
Step 1) Connect with your LinkedIn account:
This is called oAuth (open authentication), where you allow LinkedIn to pull in your information just like you’d do with authorizing Facebook or Apple for an app.
Just like their Resume Builder tool (go do that, too– it will take you 2 minutes literally), they suck in your information to make this super easy.
Step 2) Choose a theme:
There are only two themes right now.
Choose the first one (by default), since it has your headshot.
If you don’t have a professional headshot to use across all your social networks, make sure you do that, too.
Step 3) Click publish:
And you’re done.
You can see mine here.
If you’ve used the Resume Builder tool and Professional Journey tool, now you’ve got a traditional and interactive version of your resume.
In fact, your profiles on all the social network (which include about.me and wordpress.com) are extensions of your online presence.
“This is an important tool in building a strong resume because nowadays it is nothing special to have a resume. Everyone applying for jobs will have a resume with volunteer and work experience; so in order to stand out to a future employer, you have to present a resume that stands out and demonstrates a knowledge of how to format your work in a professional manner.”
You’d want to use the same headshot across all of them and fill these out as completely as possible.
There are paid services like Visual CV and BrandYourself, but I don’t recommend it.
These are in a category called “reputation management”, where people pay to clean up negative publicity.
A step beyond that are “content marketing” services and agencies like Influence and Co that help create content for you.
Save yourself thousands of dollars by doing your own personal branding first.
Want to read more by Dennis Yu? For more content follow him here:
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at email@example.com or on one of his social accounts below.