Here’s a powerful “social network” you probably haven’t heard of. Alignable drives exposure and leads for your business– kind of like LinkedIn + Yelp combined– mainly for local. In the last month of using it, I’ve rekindled hundreds of connections and made new friends. This B2B social network has generated 39 leads and 21 recommendations, too– and I’m still on …
Humanizing B2B: Connecting with real people in a machine-driven world – Interview with Kelsey Carroll of HPE.
One of our main goals at Content Factory is bringing out the human element in an otherwise machine and data-driven industry– to give it that human touch. Kelsey Carroll leads branded social content for Hewlett-Packard Enterprise. Prior to her current role, she ran PR for an independent film studio in Austin, TX and then got her start in marketing with …
3 simple questions to supercharge your agency’s revenue pipeline in 2014
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your …
10 bad ass MoFu’s
Most branding and reach is targeting the top of the funnel– TOFU. And the PPC experts focus on the conversions at the bottom of the funnel. But connecting brand power to conversion requires a strong Middle of Funnel– MOFU. B2B is the hardest area to drive meaningful engagement on Facebook– often a mix of silly cat photos and heavy whitepaper …
LinkedIn Newsfeed Ads vs Facebook Newsfeed Ads
On August 7th, LinkedIn released Sponsored Updates, allowing us to hit the newsfeed. THE MAIN POINT You’ll end up paying $6-10 a click, even if you have a killer CTR, since the average CPMs are north of $200. But if you have a high-end B2B target, it could be worth it. Facebook still has more volume by job title and …
Don’t ask Chuck Norris to fill out a web form, since he’ll never submit
And likewise, here’s a doozy from the folks at Marketing Profs today. 17 required fields! Why have a razor with three blades when you can have five, PLUS an aloe strip? The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the …