We talk a lot about skills. But we really need to talk more about goals—because goals shape behavior, and behavior shapes culture. And culture is what brings the right people together. In a world flooded with content about cars, cash, and clout, the focus here at BlitzMetrics is different. We want to build with people who are grounded, growth-minded, and driven by purpose—not …
5 Ways to Turn Boring Attorney Websites into Entertaining Ones
If you visit attorney websites, you will see most of them using the same formula of mentioning their qualifications, FAQs, and services offered — missing the local service business website checklist essentials. My website was no exception, and I am an attorney by profession. The Law Firm Spotlight attorney website builder turns real proof, videos, and client stories into a …
How to Grow Your Personal Brand on Clubhouse: A Live Step-By-Step Walkthrough
You might have heard of Clubhouse before and what you’ve heard is it’s a great way to network. It is true, but did you know that this is also a great way to learn, share your knowledge and eventually grow your brand? In this session, I will be sharing with you How to pimp out your profile: 1. Rank …
How to create, edit, share, and boost a WHY video
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
Humanizing B2B: Connecting with real people in a machine-driven world – Interview with Kelsey Carroll of HPE.
One of our main goals at Content Factory is bringing out the human element in an otherwise machine and data-driven industry– to give it that human touch. Kelsey Carroll leads branded social content for Hewlett-Packard Enterprise. Prior to her current role, she ran PR for an independent film studio in Austin, TX and then got her start in marketing with …
How to determine your goals and build your personal brand.
We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding? In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are …
The world needs a MILLION Aarun’s– you do, too!
You’ll never really be good at something you don’t love. So fine tuning your personal branding is about clarifying the things you’re passionate about. And nothing is a better indicator of passion than where you spend your time, whether you’re paid for it or not. Aarun Rumbaugh (I call him the BOSS), is 21 years old, 6 foot 4 inches …
How much should I charge for social media consulting?
If you’re a freelancer, charging by the hour for social media consulting is a good way to start. Time is an approximate measure of value and reduces risk to you on scope creep. Clients understand billable hours, as do project management systems. Yet tracking time can be painful and time spent is not an approximation of value. A few quick …
Going 200 miles per hour… but in the wrong direction
Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right? But even with all this power and speed, what if you don’t know how to …
Jon Acuff’s Social media secret has been revealed
During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed. Why during this specific event you may ask? Because he believes in Infusionsoft just like we do! What was the secret you might ask? “It’s about the People!” When using Facebook, the people are the most important part! Such a simple phrase yet …
Why PPC and Content Marketing are now the same: Cycle Explained
We believe that PPC and content marketing are now the same thing. Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc… The above diagram is the framework that drives social- This is why: Goals: Each business has a story. The founder, CEO, or President has …


