Jon Acuff’s Social media secret has been revealed

During #ICON14, Jon Acuff, A New York Best Selling author’s secret of Social Media has been revealed.  Why during this specific event you may ask? Because he believes in Infusionsoft just like we do!

What was the secret you might ask?


“It’s about the People!”

When using Facebook, the people are the most important part! Such a simple phrase yet it makes all the difference. If someone were to ask me how to capture this every time when they are getting ready to post of Facebook, I’d walk them through this checklist:

  • Is your audience ready for this? Your content probably rocks but will it catch their attention enough to want to know more? Are they going to be able to relate to your content?
  • Does your content fall under one of the goals you have for your company?
  • Is it visually appealing to your targeted audience? (We suggest having a picture or video) This allows to the reader to have an automatic connection with the post, before they even stop to actually read what you have said.

So next time you have some killer content consider the things listed above. By doing those simple checklist items, you are making sure you are creating the best user experience for your customer!


Thanks Jon Acuff for sharing the Secret of Social Media with us!

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.