The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side is ignorant. …
How to determine your goals and build your personal brand.
We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding? In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are …
How to become the “go to” person in your industry
Engaging in speed reading is like that hotdog eating contest every summer at Coney Island. Do you really want to train yourself to eat 50 hot dogs? It’s quantity versus quality– the goal being completion instead of enjoyment. You know those people that boast of being able to read a 400 page book in 27 minutes, claiming they still understood …