There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …
Benefits of Checklists and Templates
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the benefits of checklists and templates and employing agents for repetitive tasks. Processes and Training You don’t want to think about what you do during your day, and if you have assistance or people that work on your marketing team or whatever, you …
Why VAs and Checklists are KEY to Scaling Small Businesses
The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side is ignorant. …
3 Nightmare Clients to Avoid
This morning, a digital marketer at a company I won’t name pinged me on FB messenger for “just a minute” to help him with something. It was the 3rd time I’ve dropped what I was doing to help him. I finally replied, “You know I do this for a living, right?”, and he was taken aback and slightly shameful that …
Surgeons don’t leave the emergency room to go out to knock on doors
You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this? (See also: 3 Nightmare Clients to …