Every client we take on gets a Basecamp project, and it exists before they ever talk to us again. The reason is simple. Whatever isn’t written down in a shared place lives in somebody’s head or somebody’s inbox, and that’s where work goes to die. Six months later nobody can tell what was promised, what was delivered, or who dropped …
How to Inventory a YouTube Channel
Learn how to create a structured YouTube channel inventory that catalogs every video with speaker data, Google rankings, view counts, and word counts.
How a 12-Second Clip Outperformed Its 40-Minute Source Video 8 to 1
The interview did 89 views. One twelve second clip cut out of it did 703. That is eight times the parent video, and twenty seven times the weakest clip cut from the same recording on the same day. No ad spend on any of it. One forty minute conversation with Erik Huberman became three clips and one article. This is …
How the David Carroll Interview Became 16 Assets Across 5 Platforms
The long-form David Carroll interview has reached 343,513 YouTube views, checked September 5, 2026. The public watch page rounds that total to 343K, as shown in the screenshot below. View-count update: September 5, 2026. The other analytics below retain their original case-study measurement periods. The traffic-source snapshot in the original case study showed 100 percent external traffic for the reporting …
Why We’re Building a Two-Sided Network to Replace Agencies
The traditional agency model is dead. Most agency owners don’t realize it yet, but the ones who do have already sold out. AI has automated away the middlemen, and the networks themselves, Google, Facebook, and the rest, are cutting out the people in the middle so they can capture the ad dollars directly. So what replaces it? A two-sided network. …
How to Run Weekly AI Agent SEO Audits Across All Your Clients
Confirm the client list → Run the agreed audit → Record the findings → Check next week’s progressFollow the source labels in order. The numbered path runs across the top row, returns to the lower left, then continues right.1Confirm theclient list2Run theagreed audit3Record thefindings4Check nextweek’sprogressA steady review turns site evidence into a tracked list of fixes. Find website faults before …
How We Built the Weekly Keap Email Reminder Guide for AI Builders
Our AI Builders kept missing their weekly reports — until we automated one email. That’s the whole story. But the way we got there — and the system we built to make it stick — is worth documenting, because it shows exactly how the Content Factory process works in practice: identify the breakdown, build the fix, then document it so …
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
The Framework Behind The Marketing Mechanic: How It All Fits Together
Welcome to the Marketing Mechanic — the complete video series where I, Dennis Yu, break down the exact framework we use to help local service businesses grow through Google, Facebook ads, and AI. With over 26 episodes and counting (a new whiteboard video drops every Thursday morning on my YouTube channel), this series has become the go-to resource for contractors, …
How to Do MAA (Metrics, Analysis, Action) Like a Pro
A weekly MAA connects business metrics to the narrowest constraint and no more than three owned actions. Put cash, customers, quality, and profit before traffic; preserve missing sources as UNKNOWN.
If you’re not following MAA and demonstrating LDT, your strategy is useless.
If you haven’t heard of our 9 triangles framework and how we utilize it, here are some insights into how we plan campaigns and then show others. If you already know, this a good refresher. We use the first triangle on the business level, Optimize & Iterate, on every campaign we touch. The 3 points are Metrics, Analysis, Action, or …
Do you know the “prescription” for effectiveness?
Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …
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