Why am I seeing a “continuation” thread in Basecamp?

Gmail has a 100-comment limit per thread. So when we’re getting close to that number of comments, we start a continuation thread which references back to the original thread. If you’re a client, this is a good thing, since it means we’ve gone through a lot of communication and iteration cycles to tune your campaigns. Rather than wait to 100 …

Do you know the “prescription” for effectiveness?

Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …

8 Key Points Of Good Communication

Scenario: your team is assigned an article for a client due in one week. You’re good at writing, so you knock out the writing requirements. You then send it to your editor, who knocks out the editing. Now it just needs to be beautified, so it’s off to the graphic designer. Then it sits with them. Despite your efforts to …

The hidden, but most obvious reason your campaigns are failing

Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something …

How to keep projects rolling by using the 9 triangles framework.

What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …