Most people get MAA wrong. Not because they’re lazy, but because they start in the wrong place. What is MAA? MAA stands for Metrics, Analysis, Action. It’s a framework for critical thinking applied to marketing. The whole point is a loop of continuously improving and learning based on real data. You don’t need someone to remind you to do critical …
How I Built a Two-Sided Network to Replace the Broken Agency Model
Most companies understand a one-sided network where they just provide services and get paid. But I built something different. I built a two-sided network with demand on one side and supply on the other, and it changes everything about how local service businesses grow. Who I serve My ideal client is a local service business in a Google Local Service …
How My AI Agents Document and Improve Themselves (Meta Articles & Definitive Articles)
I’ve been collecting SOPs for 25 years. Over a thousand of them. Every task in digital marketing, from setting up a Google Tag Manager container to auditing Facebook ads to building a personal brand website, I’ve documented how to do it step by step. But here’s what changed everything. I figured out how to make AI agents not just execute …
Surgeons don’t leave the emergency room to go out to knock on doors
You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this? (See also: 3 Nightmare Clients to …
How to keep projects rolling by using the 9 triangles framework.
What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …