The traditional agency model is dead. Most agency owners don’t realize it yet, but the ones who do have already sold out. AI has automated away the middlemen, and the networks themselves, Google, Facebook, and the rest, are cutting out the people in the middle so they can capture the ad dollars directly. So what replaces it? A two-sided network. …
The Agency Model Is Broken – Here’s How To Fix It
Agency owners, take a good look at ancient Rome. The ruins, the history, the grandeur—it’s all a reminder of what happens when systems that once seemed untouchable crumble. Right now I’m on Palatine Hill, overlooking the Roman Forum, which were once the playgrounds of the elite. They thought they were on top of the world, much like today’s “Sales Bros” …