The traditional agency model is dead. Most agency owners don’t realize it yet, but the ones who do have already sold out. AI has automated away the middlemen, and the networks themselves, Google, Facebook, and the rest, are cutting out the people in the middle so they can capture the ad dollars directly. So what replaces it? A two-sided network. …
The Agency Model Is Broken – Here’s How To Fix It
The traditional agency model is breaking, and most owners can’t see it. After auditing hundreds of agencies, the pattern is the same: clients pay tens of thousands for websites, SEO, and ads with no measurable results — while Google, Facebook, and AI quietly absorb the value agencies used to add. Here’s what separates the agencies that survive from the relics. …