Stop Chatting With AI — Start Managing It Like Staff

Most people are using AI wrong, and it isn’t because they picked the wrong model. They open a chat window, type a sentence and a half, get something mediocre back, and conclude the tool is overhyped. What they’ve actually done is hire the smartest employee they’ve ever had access to and then give that person no job description, no SOP, …

Claude Is Now Editing Our Videos in Descript

I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …

How to Thrive as a New Team Member Using AI

Start here Canonical page for every new team member. The same mistakes, in one place, before the access list. New Team Member → It was 2 AM in Los Angeles. Leo Pohlmann and I had spent the entire day at Six Flags Magic Mountain, rode twenty-some rides until we nearly threw up, left the park at 10 PM, and then …

Your AI Skills Aren’t Agents– Here’s the Difference

Most people I talk to are using Claude like a genie. You rub the lamp, it comes out, it grants the wish, and then it disappears back into the bottle. Next time you need something, you start over from nothing. That’s a skill. It isn’t an agent. Just because you have a prompt that produces an incredible result does not …