Why I Left Billion Dollar Ad Budgets for Plumbers

People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …

Your AI Agents Have Amnesia — Here’s the Fix

I’ve got two Claude Max plans, a Max ChatGPT, Max Perplexity, Cursor, and Grok Bot. All running. All burning credits in different ways. For a long time that was a problem, not a flex. Every one of them started from zero. I’d explain a client to Claude, get good work out of it, then open Cursor the next morning and …

Installing AI agents in a real business, Dennis Yu at Hippo Roofing, three hours nothing cut

The Five-Minute Brief Dennis Yu Dictated Before the AI Agent Did Anything

Disclosure: Hippo Roofing is a BlitzMetrics client, Dennis Yu is our chief technology officer, and the Jack who appears in the brief works here. This is an account of our own engagement. A good brief for an AI agent reads like the first day of onboarding a new employee. You say where you are, what you want, which systems hold …

Watch Over My Shoulder as My Claude, ChatGPT and Grok Agents Cook

I’m sitting at a Korean barbecue with Elias. We’re eating. My agents are working. Two laptops in my backpack, lids closed, roughly 30 agents running at the same time. Over 200 gigs of RAM. A lot of people talk about AI. I’d rather show you what it actually looks like on a Tuesday night over dinner. Talk to it, don’t …

Stop Chatting With AI — Start Managing It Like Staff

Most people are using AI wrong, and it isn’t because they picked the wrong model. They open a chat window, type a sentence and a half, get something mediocre back, and conclude the tool is overhyped. What they’ve actually done is hire the smartest employee they’ve ever had access to and then give that person no job description, no SOP, …

Claude Is Now Editing Our Videos in Descript

I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …

How to Thrive as a New Team Member Using AI

Start here Canonical page for every new team member. The same mistakes, in one place, before the access list. New Team Member → It was 2 AM in Los Angeles. Leo Pohlmann and I had spent the entire day at Six Flags Magic Mountain, rode twenty-some rides until we nearly threw up, left the park at 10 PM, and then …

Your AI Skills Aren’t Agents– Here’s the Difference

Most people I talk to are using Claude like a genie. You rub the lamp, it comes out, it grants the wish, and then it disappears back into the bottle. Next time you need something, you start over from nothing. That’s a skill. It isn’t an agent. Just because you have a prompt that produces an incredible result does not …