Using personal emails for team functions is one of the most common mistakes I see in agencies and local service businesses. And it will absolutely crush you when someone leaves. Think about it. You set up a Zapier automation, a CRM notification, or a client follow-up sequence and plug in someone’s personal work email. Works great. Until that person goes …
Why You Should Never Send Two Invoices at Once
I recently asked a team member a simple question after they submitted two invoices covering two separate billing periods in one go: why is sending two invoices at once not advisable? They gave me two reasons. They missed the most important one. Here are all three. It doubles the cash flow burden on your client Clients budget around predictable billing …
How to Get .Gov Backlinks for Free with Lewis Vandervalk
I recently sat down with Lewis Vandervalk, the founder of Blue Crocus, a digital marketing agency specializing in home services. Lewis has built an impressive operation with 685 YouTube videos and a strong backlink profile driven by client sites and podcast guest appearances. What stood out most was his approach to getting high-authority backlinks from government and university websites without …