This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …
How We Deboard Team Members
When a team member leaves, Operations removes their access from every system we use. This happens within 24 hours of the decision, following the checklist below. Operations owns the task. Our AI agents run the same checklist on behalf of Operations, so anyone on the team, human or agent, can execute it the same way. Before you start Where to …
Why AI Builders and Checklists are KEY to Scaling Small Businesses
The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side is ignorant. …
3 simple questions to supercharge your agency’s revenue pipeline in 2014
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share 1) What is your agency truly about? What do you stand for? What’s your vision? What is it that motivates you? You must narrow to an area of expertise, which paradoxically is how you increase your …