The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc.
We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING.
But this shift is not here yet.
Why do businesses need digital marketing?
The demand side is ignorant. Most local businesses don’t know anything about digital marketing.
For local business owners, it is a complete GAMBLE TO INVEST IN DIGITAL MARKETING.
Right now, we know that 80% understand the importance of digital marketing, but only 10% are doing it. Why? It’s because they don’t trust the system. They don’t know how to measure the return on investment (ROI) coming from these digital platforms.
Why aren’t business owners buying into digital marketing?
There is no clear standard nor a clear path to success for them.
If you go to university, you earn a degree that builds trust.
Just like a medical doctor who has a legitimate degree and operates on patients, we trust that they are going to save lives. Same goes for pilots who we don’t know, but we trust that they’re not going to crash the plane.
So with the demand, people will only be willing to spend money if they trust that there is some sort of certification, badge, or diploma.
Who is the clear leader in digital marketing? Who sets the standards?
To have authority in this digital marketing space, you have to be a THIRD PARTY.
Some of the most prominent players right now are:
- Digital Marketer
- Social Media Examiner
Currently, no other agency has a stronger publishing presence nor a personal relationship with those people than BlitzMetrics. No one’s even close, and anyone who is close is already our friend, and they support the mission we have.
Other players, such as influencers, are usually a one-person show. They don’t have a team. They don’t have a process. They don’t have adequate resources, the power or inclination, nor the desire to put up forces and teach, create jobs, and build systems. Not one of these influencers is an engineer who builds systems.
So we have almost a monopoly on the demand side.
Who is on the supply side?
- Virtual Assistants
Among all these, we believe that VAs are the top driver and are more sustainable, as they will treat this as a career.
The supply will be coming from the VAs who have been trained up via what they’ve learned directly on execution in Google and Facebook, and receive a respected certification that carries value among other business owners in their category.
How will the demand and supply connect?
We believe that it will be more sustainable if the trained VAs do the job on processes that they’ve embraced, as they get better over the years in training and experience, practice what they’ve learned, and understand that it works as part of the system.
All those different business groups trust whoever the prominent figureheads are; who run those groups, who run the conferences, who are in charge of those email newsletters, and who are in charge of all that traffic.
We have access to every single one of them. We speak at the conferences, and we’re a faculty. We’ve been the prominent figureheads in several business categories.
And that creates the MARKETPLACE, where the VAs and the business owners meet– where the demand and supply are connected.
Why are our VAs, system, and processes the KEY to scaling small businesses?
The bottleneck in satisfying the demand is actually the supply side on the VAs and the specialists. The thing that is preventing the VAs and specialists from growing is the lack of sufficient training. So if you trace this entire bottleneck back, it will go back to the systems and processes.
We believe it is effortless to develop these systems and processes as long as we follow a checklist, using expertise and being a part of a team, where we rely on other people who have different skills, so we can also deliver results.
Those results can then be measurable in terms of ROI, and the profit that we will be making can then be invested in building better systems and processes, as well as paying our people.
And the demand will trust the supply because we have already built a process, where VAs and specialists are trained up and obtain certifications on specific skills that they can nurture. Then they can learn, do, and teach (#LDT) these skills and unlock more and more tasks– tasks that will eventually allow them to build their own team, or even their own business, where they manage multiple projects that deliver the same quality results to those on the demand side.
Our VA Hiring Course goes into all these advanced topics including:
Benefits of Hiring VAs Six Roles for VAs * The Six Stages of Hiring a Virtual Assistant * Stage 1: Create a Job Post in Onlinejobs.ph * Stage 2: Send Them Content to Study * Stage 3: Goals Sheet and Proposed Development Plan * Stage 4: Create a One-Pager * Stage 5: Interview via Video Chat in Skype * Stage 6: Assign them a Simple Test Project * Hiring Process * Assumptions * Job Posts * Roles * Rules * Process * Next Steps * Where to hire Virtual Assistants * Onlinejobs.ph vs the World * Virtual Assistant Keyword Sorter * Additional Modules * Compensation and Work Alignment * VA Pay Scale * Hiring VAs FAQ * The Six Phase Filtering Process * Hiring Process Flow Chart * Applicant FAQs * Types of Applicants * Career Paths for Virtual Assistants * What VAs Do I Need? * VA Onboarding * Tasks and Responsibilities/Figureheads * How a VA Applicant Gets Disqualified (DQ) * Assessing VA Efficiency * Assessing VA Effectiveness * Checklists * VA Hiring Checklist * Onboarding Process Checklist *De-boarding Process Checklist
The VA Hiring Course is now live!
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.