What to Expect From Your MAA Optimization Report

You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …

How to Grant Access to Your Google Analytics (GA4)

Google Analytics shows us how people find and use your website — where your traffic comes from, which pages perform best, and how visitors convert. Granting us access lets our team analyze your data and make recommendations without needing your login credentials. Estimated Time to Complete: 2 to 3 minutes What You’ll Need A Google account with Administrator or Editor …

Business team reviewing a marketing dashboard with clear metrics.

How to Do MAA (Metrics, Analysis, Action) Like a Pro

Metrics: what happened→Analysis: what it means→Action: what comes nextEach next report checks what the last action changed. Marketing teams need a way to turn their numbers into the next useful action. MAA means Metrics, Analysis, Action: record what happened, explain what it means, and choose what to do next. Use the weekly report to connect evidence to an owned action, …