Why PPC and Content Marketing are now the same: Cycle Explained

  We believe that PPC and content marketing are now the same thing. Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc… The above diagram is the framework that drives social- This is why: Goals: Each business has a story. The founder, CEO, or President has …