Why PPC and Content Marketing are now the same: Cycle Explained

 

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We believe that PPC and content marketing are now the same thing.

 

Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc…

 

The above diagram is the framework that drives social- This is why:

 

Goals: Each business has a story. The founder, CEO, or President has a distinct vision that is shared throughout the company with its employees. This vision and story makes great content! By sharing these stories and goals, this builds your relevant audience. These specific goals and strategy when combined with social, takes your advertising to new heights. Your viewers then understand what you stand for and can form that personal relationship.

 

Content: These clearly defined goals lead to great content. Sharing the success stories, interesting and relevant news, and things that are relevant to your business build your audience even further- content drives this “engine”. Once you find the kinds of things your audience “likes” and relates to, you can then move on to the next part of the cycle. This can be done through split testing and other methods.

 

Targeting: Once you have found the goal of your content, why not share it with more people? Fans of your page, friends of fans, people who have the same interests, etc. By running ads to specific audiences, you are able to find who are valuable fans. These are the people who are going to support your cause or better yet be lead to converting.

 

Amplify: Once you have found your fan crowd, make sure your content reaches them. They are the ones who care about your cause / business, and resonate most with your message. This is where the conversions start to take place. Whether it’s page likes, going to your website, or even to a specific landing page, these are the loyal fans.

 

We will be exploring these concepts in depth during training on June 2nd at our offices in Minneapoliscovering how to do each of these things (find your audience, engage them and convert them through social)! Why don’t you join us?
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.