Guess what is the second most popular page on our website, with our homepage being #1?
It’s an article on how to save and edit Facebook Live videos (which also works for normal ones, too).
It generates almost 40 visits a day from Google searches and has been doing so for the last year:
We should be looking at what page on our website gets the most traffic and allocate effort in the same proportion.
In other words, follow Top N in our content marketing efforts.
As part of our Power Hour or client onboarding, performed by our VAs, we should look in the Google Analytics of each client and list the top content pages (see screenshot above) in our audit, placed in the Success Tracker or whatever initial client document.
This way, by seeing what’s winning already on search, we can confidently see what they should be amplifying on social (and if they are already doing so).
See how this can be a manual step VAs can perform after getting access?
Eventually we can automate, but first we must get the procedure down, including the explanatory videos based on various scenarios we find.
For example, when we have a winner in organic search, we want to keep tuning the article.
We want to update it for the latest news, add more examples, link to related articles we’ve published since then, mention the related course, etc.
Amplification, whether adding budget to paid campaigns or getting more traffic and conversion on organic, is the same principle.
What’s your best piece of content that you’ve discovered?
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.