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Guess what is the second most popular page on our website, with our homepage being #1?
It’s an article on how to save and edit Facebook Live videos (which also works for normal ones, too).
It generates almost 40 visits a day from Google searches and has been doing so for the last year:
We should be looking at what page on our website gets the most traffic and allocate effort in the same proportion.
In other words, follow Top N in our content marketing efforts.
As part of our Power Hour or client onboarding, performed by our VAs, we should look in the Google Analytics of each client and list the top content pages (see screenshot above) in our audit, placed in the Success Tracker or whatever initial client document.
This way, by seeing what’s winning already on search, we can confidently see what they should be amplifying on social (and if they are already doing so).
See how this can be a manual step VAs can perform after getting access?
Eventually we can automate, but first we must get the procedure down, including the explanatory videos based on various scenarios we find.
For example, when we have a winner in organic search, we want to keep tuning the article.
We want to update it for the latest news, add more examples, link to related articles we’ve published since then, mention the related course, etc.
Amplification, whether adding budget to paid campaigns or getting more traffic and conversion on organic, is the same principle.
What’s your best piece of content that you’ve discovered?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.