What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them.
We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from stalling.
Here’s a look at 4 of the 9 triangles, and how they help keep us on track.
You can grab numbers and say “You have this many fans!”, but value comes in measuring changes- which requires iteration, since you can’t measure from a single point. Plan your method of attack from there.
When writing and promoting, we keep Goals, Content, and Targeting (GCT) – What is your intended outcome? What supports the goal, content wise, and who benefits from the message? You can place this under “Audience Planning”.
Do, Delegate, Delete (DDD) – This helps you be efficient yourself. When assigned a task, either do it yourself or pass it off to someone else, and then delete the task from your to-dos. Don’t save it for later when you see it by clicking “Mark as Unread” on an email- this breeds procrastination, and as more things shovel in on you, it will slide further back and languish.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org