What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them.
We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from stalling.
Here’s a look at 4 of the 9 triangles, and how they help keep us on track.
You can grab numbers and say “You have this many fans!”, but value comes in measuring changes- which requires iteration, since you can’t measure from a single point. Plan your method of attack from there.
When writing and promoting, we keep Goals, Content, and Targeting (GCT) – What is your intended outcome? What supports the goal, content wise, and who benefits from the message? You can place this under “Audience Planning”.
Do, Delegate, Delete (DDD) – This helps you be efficient yourself. When assigned a task, either do it yourself or pass it off to someone else, and then delete the task from your to-dos. Don’t save it for later when you see it by clicking “Mark as Unread” on an email- this breeds procrastination, and as more things shovel in on you, it will slide further back and languish.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.