I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
How We Repurpose a Marketing Mechanic Episode Into a Definitive Article
Every Thursday at 11 AM Eastern, we drop a new episode of the Marketing Mechanic on YouTube. I stand at a whiteboard, draw frameworks, tell stories from real businesses, and walk through the strategy step by step. But a YouTube video lives inside a walled garden. Google can’t fully index what’s said and drawn in a video the way it …
Building in Public at BlitzMetrics
Building in public means showing your work while you do it — not after it is polished, not behind a paywall, not in a pitch deck. At BlitzMetrics, building in public is not a marketing tactic. It is how the entire company operates. Every process we develop, every website we build, every audit we run, every framework we teach gets …
The 9 Triangles Framework — The Marketing Strategy Behind Scalable Home Service Businesses
The number one thing I get feedback on when speaking at marketing masterminds is the 9 Triangles. I’ve taught this framework for over 20 years, and it resonates now more than ever because it addresses the core question every business owner faces: how do you build influence, drive sales, and systematize your business so you’re not trapped as a worker …
Why Startups Stall: When Everyone’s Doing Everyone Else’s Job
Startup teams break when roles blur. Workers try to do strategy. Owners get pulled into task work. Managers become firefighters. We’ve been there the past few weeks across Local Service Spotlight (LSS), High-Rise Influence (HRI), and our partner agencies in HVAC and landscaping. This is a snapshot of what we’re fixing—and how you can apply it if you’re building something …
If you’re not following MAA and demonstrating LDT, your strategy is useless.
If you haven’t heard of our 9 triangles framework and how we utilize it, here are some insights into how we plan campaigns and then show others. If you already know, this a good refresher. We use the first triangle on the business level, Optimize & Iterate, on every campaign we touch. The 3 points are Metrics, Analysis, Action, or …
Do you know the “prescription” for effectiveness?
Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …
3 solid frameworks to help you with managing projects
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? …
How to keep projects rolling by using the 9 triangles framework.
What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …