Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? Worst yet, you could be aiming your gun at your hunting partners (your team/coworkers). One wrong move could be deadly if you’re not openly communicating or properly testing your changes and coming up with a strategy.
If you do a change expecting a significant result, you should always show your progress to make sure that everyone knows what direction you’re going in, and that you’re not stepping on anyone’s toes or possibly going off a cliff and dooming the .
To avoid issues, you must follow MAA, CID, and AEC – 3 simple concepts that are a part of our 9 triangles that we use to manage each project. Broken down:
MAA – Get your numbers / (M)etrics, (A)nalyze the changes, and then build an (A)ctionable strategy from there.
CID – (C)ommunicate what you’re doing, Collaborate changes through (I)terating, and (D)elegate tasks to help achieve the intended goal if overloaded.
AEC – Never try to cold sale! Nurture your (A)udiences, (E)ngage them, THEN (C)onvert.
Without these making up your foundation, anything you try to build is on unstable ground, and doomed to collapse. You might get away with not iterating and communicating on small projects, but larger ones with more requirements and longer timelines will soon suffer.
Keep yourself and your team on track by following these frameworks, and let us know how they work for you!
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About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.