Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? Worst yet, you could be aiming your gun at your hunting partners (your team/coworkers). One wrong move could be deadly if you’re not openly communicating or properly testing your changes and coming up with a strategy.
If you do a change expecting a significant result, you should always show your progress to make sure that everyone knows what direction you’re going in, and that you’re not stepping on anyone’s toes or possibly going off a cliff and dooming the .
To avoid issues, you must follow MAA, CID, and AEC – 3 simple concepts that are a part of our 9 triangles that we use to manage each project. Broken down:
MAA – Get your numbers / (M)etrics, (A)nalyze the changes, and then build an (A)ctionable strategy from there.
CID – (C)ommunicate what you’re doing, Collaborate changes through (I)terating, and (D)elegate tasks to help achieve the intended goal if overloaded.
AEC – Never try to cold sale! Nurture your (A)udiences, (E)ngage them, THEN (C)onvert.
Without these making up your foundation, anything you try to build is on unstable ground, and doomed to collapse. You might get away with not iterating and communicating on small projects, but larger ones with more requirements and longer timelines will soon suffer.
Keep yourself and your team on track by following these frameworks, and let us know how they work for you!
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Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.