Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? Worst yet, you could be aiming your gun at your hunting partners (your team/coworkers). One wrong move could be deadly if you’re not openly communicating or properly testing your changes and coming up with a strategy.
If you do a change expecting a significant result, you should always show your progress to make sure that everyone knows what direction you’re going in, and that you’re not stepping on anyone’s toes or possibly going off a cliff and dooming the .
To avoid issues, you must follow MAA, CID, and AEC – 3 simple concepts that are a part of our 9 triangles that we use to manage each project. Broken down:
MAA – Get your numbers / (M)etrics, (A)nalyze the changes, and then build an (A)ctionable strategy from there.
CID – (C)ommunicate what you’re doing, Collaborate changes through (I)terating, and (D)elegate tasks to help achieve the intended goal if overloaded.
AEC – Never try to cold sale! Nurture your (A)udiences, (E)ngage them, THEN (C)onvert.
Without these making up your foundation, anything you try to build is on unstable ground, and doomed to collapse. You might get away with not iterating and communicating on small projects, but larger ones with more requirements and longer timelines will soon suffer.
Keep yourself and your team on track by following these frameworks, and let us know how they work for you!
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About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at email@example.com