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Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? Worst yet, you could be aiming your gun at your hunting partners (your team/coworkers). One wrong move could be deadly if you’re not openly communicating or properly testing your changes and coming up with a strategy.
If you do a change expecting a significant result, you should always show your progress to make sure that everyone knows what direction you’re going in, and that you’re not stepping on anyone’s toes or possibly going off a cliff and dooming the .
To avoid issues, you must follow MAA, CID, and AEC – 3 simple concepts that are a part of our 9 triangles that we use to manage each project. Broken down:
MAA – Get your numbers / (M)etrics, (A)nalyze the changes, and then build an (A)ctionable strategy from there.
CID – (C)ommunicate what you’re doing, Collaborate changes through (I)terating, and (D)elegate tasks to help achieve the intended goal if overloaded.
AEC – Never try to cold sale! Nurture your (A)udiences, (E)ngage them, THEN (C)onvert.
Without these making up your foundation, anything you try to build is on unstable ground, and doomed to collapse. You might get away with not iterating and communicating on small projects, but larger ones with more requirements and longer timelines will soon suffer.
Keep yourself and your team on track by following these frameworks, and let us know how they work for you!
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Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.