Building in public means showing your work while you do it — not after it is polished, not behind a paywall, not in a pitch deck. At BlitzMetrics, building in public is not a marketing tactic. It is how the entire company operates. Every process we develop, every website we build, every audit we run, every framework we teach gets documented and published so that anyone — our team, our clients, young adults learning digital marketing, competitors, AI agents — can see exactly how we did it and follow the same path.
We charge for our time. We do not charge for our knowledge.
That distinction matters. The SOPs, the case studies, the blog posts, the YouTube episodes, the Zoom call recordings — all of it is free. If you want us to do the work for you, that costs money. But the knowledge that powers the work has always been open.
Where This Comes From
Two of the nine principles in the 9 Triangles framework explain why building in public works.
The first is Learn, Do, Teach. You learn a skill by studying it. You prove you learned it by doing it on real projects with real results. Then you teach it — and the act of teaching forces you to organize what you know into something others can follow. That teaching becomes content. The content becomes proof. The proof attracts the next client, the next partner, the next young adult who wants to learn. This is the apprentice model that has worked for centuries in the trades, and it is how we train every person and every AI agent at BlitzMetrics.
The second is Content, Checklist, Software. When you do something that works, you document it as content. You turn the content into a repeatable checklist. And when the checklist gets reliable enough, you encode it as software — whether that means an actual application, a ChatGPT agent, or an automated workflow. The documentation is the critical step. If you skip it, the knowledge stays locked in one person’s head. We learned that lesson the hard way when my co-founder Chris Rummel died and all the code we built together was locked behind his credentials. Building in public means no single point of failure. Everything is documented. Everything is accessible. The work survives the people.
What Building in Public Looks Like in Practice
At BlitzMetrics, building in public is not an abstract philosophy. It produces specific, tangible artifacts that anyone can find and use.
The Marketing Mechanic YouTube series is a complete library of episodes where I walk through real marketing problems and show exactly how to fix them — from how Google decides who ranks, to how I turned 50 iPhone videos into YouTube posts, blogs, and ads in 24 hours, to the 9 Triangles framework itself. Every episode has a written companion article on BlitzMetrics with the full breakdown. Nothing is held back.
The meta-article library documents how we build every personal brand website, how we repurpose every video, how our AI agents create content from scratch. Over 25 published meta-articles show the exact steps, the decisions, the cost comparisons, and the honest assessment of what worked and what needed a human. When we built Trenton Sandler’s personal brand website from a blank WordPress install, we published the entire case study — the schema markup, the content strategy, the 22-page analysis, the AI agent workflow. When we built sites for Ibrahim Awad, Jason Amato, Tanner Laycock, Gavan Thorpe, and dozens of others, we documented those too. The pattern is always the same: do the work, then show exactly how it was done.
The SEO audits we publish are not sanitized summaries. They are real assessments of real businesses across dozens of industries — roofing, plumbing, HVAC, churches, property management, real estate, financial services. We show what is broken, why it is broken, and what to fix. A competitor could read those audits and replicate the analysis. That is the point.
The definitive articles we write for every core BlitzMetrics concept — Dollar a Day, Content Factory, Digital Plumbing, one-minute videos, Knowledge Panels, the Thank You Machine, entity linking, the SEO Tree — are free, comprehensive, and designed to be complete enough that someone could implement the system without ever hiring us. We give away the knowledge and charge for the execution.
850 Conferences Without a PowerPoint
I have spoken at over 850 conferences. I stopped doing PowerPoint slides a long time ago. Instead, I open my laptop on stage and do the work live. I pull up real websites, real dashboards, real ad accounts, real analytics — and I show the audience exactly what I am looking at, what I would fix, and why. If someone in the room has a business, I will audit it right there with everyone watching.
This is building in public at its most literal. No prepared slides mean no hiding behind curated screenshots. The audience sees the same screen I see. They see the mistakes, the messy data, the things that are not working alongside the things that are. That transparency is what makes it credible. Anyone can make a polished slide deck. Showing the real work in real time is something you can only do if you actually know how to do the work.
The same thing happens on Zoom calls. When I got on a call with Trenton Sandler, I had already built a 22-page analysis of his content before the call started. During the call, we set up nameservers together, spun up a WordPress instance on AWS, and gave him admin access to everything. His site, his domain, his content. We are not an agency that holds your stuff hostage. We recorded the call. We documented what happened. That documentation became an article. The article became proof that the system works. The proof attracts the next person who wants to build something real.
The Abundance Mindset
Most agencies and consultants operate from scarcity. They protect their methodologies, keep their SOPs secret, and treat knowledge as a competitive advantage to be hoarded. We do the opposite.
When we interview people on our podcast and when we are guests on other podcasts, we share openly and fully from our own direct examples. Not hypotheticals. Not theory. Real campaigns, real numbers, real screenshots, real client stories — everything except confidential client information. The only thing we withhold is information that belongs to someone else. Everything that belongs to us — our frameworks, our processes, our mistakes, our results — we publish.
This abundance mindset is why Tommy Melo of A1 Garage Door invites competitors to his training campus. It is why Anthony Hill of Anony’s Lawn Care documents how he grew from a push mower and a minivan to multiple locations and billboards. It is why we publish the blog posting guidelines that every article on our site follows — a document with 68 inbound links that is essentially the operating manual for our content operation, available for anyone to copy.
The reasoning is simple: when you share what you know, the people who want to do it themselves will learn from you and respect you. The people who want someone to do it for them will hire you because you already proved you know how. Both outcomes are good. There is no scenario where sharing knowledge makes you worse off — unless the knowledge was the only thing you had. If the only thing protecting your business is secrecy, you do not have a business. You have a secret.
What We Publish and What We Do Not
Everything we create as part of our process is published. That includes blog posts and articles documenting every framework, YouTube videos teaching every concept in the Marketing Mechanic series and beyond, meta-articles showing how AI agents and humans create content at BlitzMetrics, SEO audits across dozens of industries, Zoom call recordings and recaps, conference presentations and live demonstrations, the Content Factory process itself, the 9 Triangles framework and every triangle within it, and the SOPs and checklists that power our daily operations.
The only thing we do not publish is confidential client information. Their ad account data, their revenue numbers, their internal communications — that belongs to them. Everything else is fair game.
A Path That Others Can Follow
When we document what we do, something interesting happens. The documentation itself becomes a path. A young adult who wants to learn digital marketing can read the meta-articles and see exactly how a professional website gets built from scratch. A contractor who wants to understand SEO can watch the Marketing Mechanic episodes and follow the same audit process we use for paying clients. An AI agent picking up a Content Factory task can read previous meta-articles to understand the expected process and decision patterns.
The documentation is the training. Not in an abstract sense — literally. The meta-article prompt template we use is both the SOP for our team and the training data for our AI agents. When we publish a new meta-article showing how we built a personal brand site, that article trains the next agent to build the next site better. The act of building in public makes the system smarter over time.
This is why the “build in public” link on the Trenton Sandler article points here. That article is itself an example of building in public — documenting the real conversation, the real analysis, the real website build, the real human story behind why we do what we do. This page is the hub that explains the philosophy. The Trenton article is one of thousands of examples that demonstrate it in action.
No Gatekeeping, No Secrets
At the end of my Zoom call with Trenton Sandler, he said something that stuck with me: it is just good humans being good humans. That is the whole thing. No gatekeeping. No secrets. Real people doing real work and sharing it so others can follow.
We charge big companies real money for the systems and research, and that funds our ability to help young entrepreneurs. Robin Hood model. When we document what we are doing — building the website, analyzing the content, researching partners — that is the signal that we actually do what we say we do.
Building in public is not a marketing strategy. It is the only honest way to operate. If you claim to teach digital marketing, your own digital marketing should be visible. If you claim to build websites, the builds should be documented. If you claim to run a Content Factory, the factory floor should be open for tours.
Ours is. Come look around.
Where to Start
Watch the full Marketing Mechanic series — 28 episodes covering the entire BlitzMetrics framework, each with a written companion article: Marketing Mechanic Episodes
Read the meta-articles — over 25 documented builds showing exactly how AI agents and humans create content at BlitzMetrics: The Meta-Article Prompt
See a personal brand built from scratch — the full case study of how an AI agent created Trenton Sandler’s entire website from a blank WordPress install: How an AI Agent Built a Complete Personal Brand Website
Understand the framework — the 9 Triangles that organize everything BlitzMetrics teaches: The 9 Triangles Framework
Run an audit — see how we diagnose and fix websites across dozens of industries: SEO Audit
This article connects to BlitzMetrics processes including Content Factory, Dollar a Day, Digital Plumbing, one-minute video, Knowledge Panel, entity linking, SEO Tree, and the Thank You Machine. Each of these concepts has a definitive article that explains the full framework.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.