The Content Factory is a scary place if you don't know where you're going. The beauty is that you've got lots of people who are working inside your Content Factory. It could be virtual assistants that you hire from onlinejobs.ph in the Philippines or from Pakistan.

These people are working for you full-time, doing your video-editing, turning things into blog posts, repurposing content, and all kinds of cool things that they can do. However, you've got to organize them. If you don't have the tools and the process, you're going to have people that are running about randomly.

The tools, process, and software are key.