The Essential Guide to Achieving Podcasting Success
Michael Krigsman, host of CXOTalk
With more than 800 interviews with top business leaders under his belt, Michael is an authority on podcasting and conducting interviews. In fact, Dennis refers to him as the Larry King of interviewing executives.
He is known for his poise and professionalism when interviewing, as well as his ability to extract valuable insights from his guests. He has a strong track record of success in the podcasting world and is considered an expert in the field. He is a valuable resource for anyone looking to start their own podcast or improve their interviewing skills.
One common challenge in podcasting is the lack of time. Producing a podcast can be time-consuming, especially if juggling it with other commitments. It is a challenge to plan, record, edit, and promote your podcast, which makes it difficult to maintain consistency and produce new episodes regularly. It's crucial to be organized and efficient to overcome this challenge. You need to learn tools and techniques that help you streamline the production process. It may also be helpful to enlist the help of a team or delegate tasks to others to lighten your workload.
Here are the tough questions that Michael answered
- How do you prepare for a podcast?
- What type of person is the hardest to interview?
- How do you get interviewees to open up and be authentic?
- Why do some episodes do significantly better than others?
- What particular metrics are you looking for?
- How do you consider the relationship between the different platforms you're using?
- What do you do when you lose track of your questions because you got distracted?
- How do you balance between trying to think ahead versus listening intently to what the guest is saying?
- Production quality vs. content quality, which is more important for you?
- How do you get important people to agree to an interview when you're not a big deal yet?
- From a business standpoint, how do you measure the ROI of your podcast?
- What happens when you unknowingly invite a jerk to your podcast?
- Is there a question you wish people would ask you?
- Meeting someone virtually first vs. in-person first, which is better?
- How do you manage the demand when you can't interview them all?