Video Studio Setup Course
What You’ll Get in the Course: .
Get a good overview of your site and it's goals, content, and targeting
Optimize your site with a strong focus on profitability and bottom lines.
Conduct a proper site audit and improve a site's content and usability
Research keywords for money and high priority pages
Find out where your traffic is coming from and how you can improve rank
Find and fix thousands of errors on your site inexpensively and without a lot of effort
Avoid the negative effects of bad SEO
Build up your site's authority and gain backlinks
How do you improve your SEO and use it to grow your business?
Let a master marketer, businessman, and analytics designer show you how!
Dennis Yu built the internal Analytics at Yahoo! and has been teaching business and digital marketing for over 13 years.
He is an internationally acclaimed speaker who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
With SEO 101, Dennis combines his love for data, business, and marketing to teach business owners like you how to make your SEO campaigns profitable and authority-driven in order to help your business win in search.
Using SEMRush, one of the most powerful SEO software in existence today, Dennis walks students through how to move your business forward, taking the content you already have on your site and doing SEO research and analysis so that it reaches more of your model customers.
Objective #1: Understand how business goals effect search goals (8 videos)
You'll use domain overview in SEMRush to understand your site's goals, content, and targeting. You'll analyze your competitors to understand what their positioning can tell you about your own site. You'll look at possible keywords you want to pursue and understand where your traffic is coming from so you can maximize the potential of that traffic.
You'll also get to understand the search engine results pages more, what search intent means, and how to take advantage of these characteristics of the search and its results to get more wins.
Objective #2: Audit Your Site for Technical Errors and Fix them Fast. (8 videos)
Winning at search takes both building topical authority and making technical improvements to your site. In this objective, You'll learn to how to conduct an SEO audit and how to strategically prioritize the errors and warnings it reveals for your business. You'll familiarize yourself with the different pages of the site audit and learn how to seamlessly pull notifications and reports to make the site audit an ongoing part of your business's workflow.
Objective #3: Research and track keywords right for your business objectives (8 videos)
Keyword research is one of the cornerstones of proper SEO planning and execution. Topical authority is built one keyword at a time and so it's important to research them properly to understand how you can compete against others in your business niche. You'll learn how to make sense of the SEO dashboard in SEMRush and choose the right keywords dependent on a variety of factors including your business goals and your competition. You'll also learn how to use optimization ideas and how to setup keywords in an SEMRush project dashboard.
Objective #4: Master authority score and backlinks (13 videos)
Besides technical optimizations and topical optimizations (through keyword research) on your site, the third most important factor for good SEO is authority building. In the same way that business networking is important for business growth and development, so creating links and relationships with sites in your niche is important to help develop site authority that translates into higher rankings on the search engine results pages. In this objective, you'll learn what it means to have authority online. You'll understand how to get links and what kind of links you want to get. You'll learn how to build a natural backlink profile, how to avoid bad SEO practices, and how authority helps with rank.