If you haven’t heard of our 9 triangles framework and how we utilize it, here are some insights into how we plan campaigns and then show others. If you already know, this a good refresher.
We use the first triangle on the business level, Optimize & Iterate, on every campaign we touch. The 3 points are Metrics, Analysis, Action, or MAA. It’s how we gather our data, make sense of it all, and form our strategy.
We always back up our statements with facts. We’re not afraid to pull back the veil to teach others- which is another concept within the 9 triangles called Learn-Do-Teach, or LDT. We believe that if you can’t show growth through gaining knowledge, application of that knowledge, and how it applies to others for them to learn a lesson from your efforts, it’s not worth doing.
That’s why with MAA, we always show REAL numbers and changes- not just percentages with no context, and then we explain the data. From here, we’re able to tune our strategy accordingly.
Dennis Yu and Mari Smith came up with an analogy that involves piloting a ship or an airplane. Imagine if we can’t show an intended course with interconnected dots and lines, or if there’s no feedback from control inputs or sensor data– then we might as well have closed our eyes and magically teleported to our destination.
In contrast, we could simply guess what to do next, but that’s dangerous- like spinning the wheel of the ship/aircraft in hopes it will put us on course, which it likely won’t.
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.