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The interview did 89 views.
One twelve second clip cut out of it did 703.
That is eight times the parent video, and twenty seven times the weakest clip cut from the same recording on the same day. No ad spend on any of it.
One forty minute conversation with Erik Huberman became three clips and one article. This is the full Erik Huberman content repurposing breakdown, stage by stage, and it is the clearest argument we have for why you chop the video.
Produce
The raw asset is a forty minute conversation, “How Erik Huberman Built the Fastest-Growing Marketing Agency,” published July 16, 2026.
Erik founded Hawke Media and built it into one of the fastest growing agencies in the country. We talked about what that actually took day to day, how he pushes through the hard parts, and what he thinks most people get wrong when they decide to start an agency.
The video has 89 views and 6.2 hours of watch time. Traffic came almost entirely from channel pages and browse, with essentially nothing external.
Hold that number in mind, because what happened next is the whole point of this example.
Process
From the recording we cut one edited long form video, three short vertical clips, and an article on Local Service Spotlight. The Coach Yu Show episode page was updated with the episode. This page is the fifth asset, the meta article documenting the repurposing itself.
| Clip | Hook | Length |
|---|---|---|
| A | I’d Choose This Life All Day | 22 seconds |
| B | How I Push Through the Hardest Days | 29 seconds |
| C | Don’t Start an Agency if You Can’t Do This | 12 seconds |
Editing is light on purpose. Descript transcribes, cuts the ums, finds the chapters, and pulls the clips. Heavy production is taking great meat and running it through a grinder to make a hot dog. The raw conversation is the value.
Post
All three clips went to YouTube Shorts, TikTok, Instagram, Facebook, and X, with the clips and the article also posted to LinkedIn.
| Clip | YouTube | TikTok | X | LinkedIn impressions | ||
|---|---|---|---|---|---|---|
| A | 104 | 113 | 137 | 188 | 2 | 16 |
| B | 26 | 121 | 46 | 147 | 3 | 34 |
| C | 703 | 106 | 80 | 35 | 4 | 49 |
| Subtotal | 833 | 340 | 263 | 370 | 9 | 99 |
Long form on YouTube: 89 views.
That 703 is not a typo. Clip C, twelve seconds long, did 703 views against 26 for Clip B from the same interview on the same day. A twenty seven times spread between two clips cut from one conversation, and eight times the views of the forty minute video they came from.
On LinkedIn the strongest clip picked up 33 views and 3 clicks alongside its 49 impressions. The article posts drew 23 and 13 impressions.
Notice the platforms disagree with each other. Clip C wins on YouTube by a mile but comes last on Instagram and Facebook. Clip A wins on Instagram and Facebook. X barely registers at all.
You cannot predict this. You can only post everything everywhere and read what comes back.
Promote
Nothing here has been boosted. This is all organic.
Which makes the 703 more interesting rather than less. That clip found its own audience with no money behind it. That is exactly the signal Dollar a Day is designed to amplify, and it is sitting there untouched.
What it produced in search
Search Google Videos for “Erik Huberman” and the interview ranks number two, sitting between Erik’s own TikTok profile and an interview from another podcast.
Search Google Videos for “Erik Huberman Hawke Media” and a LinkedIn post from the same batch ranks number three, directly under Erik’s own Facebook and LinkedIn posts.
Two different search terms, two different assets from the same interview, both ranking. The long form video earned one placement and a repurposed LinkedIn post earned the other. That is what happens when you put the same conversation in multiple places instead of leaving it on one channel.
Note what this means alongside the 89 views. A video almost nobody watched still produced the second best search placement of the three interviews we documented. Long form view count predicts nothing about what the asset is worth.
The article is live on Local Service Spotlight, and the episode is listed on the Coach Yu Show page.
MAA
Metrics. 89 long form views and 6.2 hours of watch time, almost entirely from channel pages and browse. 1,815 clip views across five platforms. 99 LinkedIn impressions. Number two in Google Videos for “Erik Huberman” and number three for “Erik Huberman Hawke Media” via a LinkedIn post. Zero spend.
Analysis. Clip C carries the example, doing 703 on YouTube against 89 for the source video, but it is the worst performer on Facebook and Instagram, where Clip A leads. X delivered nine views total across three clips and is not worth further effort here. The long form itself has no external distribution, which is the bottleneck. Stage four is entirely unrun.
Action. Start Dollar a Day on Clip C on YouTube, where the organic signal is strongest, and Clip A on Facebook and Instagram. Drop X from the rotation for this content. Push external distribution on the long form, since browse traffic alone left it at 89. Re-measure in thirty days.
The authority score of the source content, graded on the thirty point scale of who is saying it, where it is being said, and what they are talking about, determines how much human and agent effort goes in and what the starting budget is. Erik grades high on who and what, which is why the search placements landed despite the low view count. MAA determines everything after that.
Originally published .
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.