What is retargeting? Retargeting is chasing people on the internet who didn’t finish things you wanted them to do. Omnichannel retargeting is when you have all the pixels firing, so you are like the ultimate parasite. You have the Facebook, TikTok, Twitter, and LinkedIn pixel all chasing people around over the next few days. But if your audience is small, and …
Good Tiktoks Generate Authority and Leads
Raw food sometimes is better than cooked food. The key to TikTok and social media in building authority is; to show people what you are doing. You should not just be talking about the program to get attention. You need to have a call to action at the end and a good hook. You can upload any TikTok from the …
3 Nightmare Clients to Avoid
This morning, a digital marketer at a company I won’t name pinged me on FB messenger for “just a minute” to help him with something. It was the 3rd time I’ve dropped what I was doing to help him. I finally replied, “You know I do this for a living, right?”, and he was taken aback and slightly shameful that …
Facebook apps still drive results if you run ads to boost them
Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …
10 bad ass MoFu’s
Most branding and reach is targeting the top of the funnel– TOFU. And the PPC experts focus on the conversions at the bottom of the funnel. But connecting brand power to conversion requires a strong Middle of Funnel– MOFU. B2B is the hardest area to drive meaningful engagement on Facebook– often a mix of silly cat photos and heavy whitepaper …