The videos you think aren’t good might be good, edit them, just put them out there and see.
Raw food sometimes is better than cooked food.
The key to TikTok and social media in building authority is; to show people what you are doing. You should not just be talking about the program to get attention. You need to have a call to action at the end and a good hook.
You can upload any TikTok from the website or phone. The website is where you are going to play around, and add manager is when you are configuring things.
Make videos, add texts, add captions, put 2 or 3 clicks together, and show what you are doing. It takes me a few seconds to do this, and I am not a video editor or technician. I am not doing anything fancy.
When the video is uploaded, you can boost it by generating code and giving that to other people, agencies, and partners, and they can run ads on TikTok and use it as an ad.
If I connect the TikTok business account to my TikTok business center, I can automatically boost any TikTok without generating the code. That’s all the process.
The process of taking raw video and turn into TikTok happens after you tell your story or someone else tells your story. It would help if you had a hook to get their attention and have a call to action at the end.
Focus on three parts;
- Have a hook to get their attention.
- Have somebody to who you explain the issue or problem that you solve.
- Have a call to action at the end.
You can take any particular video and voice over to it. But remember that Tiktok has said they would penalize accounts for reuploading videos from other channels.
What develops trust to build authority?
People must know that you are credible whether you are a coach, consultant, author, or expert because many other gurus out there claim that “they can help you generate more leads and make money online.”
Boosting works if you are establishing authority.
In order to develop that trust, boost acts as a layer in that initial piece so that when people see your offer back in their head, they get a sense that this guy is familiar to me. And as we boosted it to them, we are simulating the referral effect.
It’s always much more vital when someone refers you.
Boosting helps do that if the content you have is high authority. So it is you and whoever is the industry authority person.
Suppose I want to do stuff with online advertising; Perry Marshall is the granddaddy of online advertising. And I am doing tons of things with Perry Marshall, and we are boosting TikTok from his account. He and I are talking about all kinds of stuff.
So it’s not like you boost any post valid for Facebook. It is slightly different than TikTok as the authority level has to be higher, and you have to get to the point.
So this Rahming old man syndrome penalizes older people.
How do you establish credibility?
It’s with industry leaders. It is you demonstrating the results.
You know what you are talking about, and they will recognize which algorithm they pick. And it would be best if you get that initial touch in.
So when you are boosting posts, you do not even have to have a call to action at the end, which is weird because people will look you up if you are too good at doing videos.
As the author, speaker, and coach, people will feel like they are friends when you come in. It is best to do TikTok lead ads, and the lead ad is how you collect information about the phone and email.
Hack to drive leads
The lead is effective when you have a couple of exposure.
It is much more complicated if you try to drive leads to a cold audience. Your stats get penalized for that, it’s not like one or the other, but you have to warm them up with your boosted posts. Then you run lead ads either against that audience or run on the target.
You don’t have to use a custom audience to target viewers of your video, website visitors, or email list subscribers. You can do that if your custom audience is big enough.
But TikTok is so bright that they will naturally find people who have engaged with your content already. It appears as though we are aiming for what is already present.
So it would be best to do lead ads, website convergence, or website clicks as your objective. It just helps you out. And on TikTok, it’s $20 a day. Facebook allows $5 or a dollar a day, depending on the objective.
TikTok does this because they know that if you do not spend enough money to get 50 convergence per ad set per week, there will not be enough data to optimize, even though the system is more brilliant. If that is what you are doing, but instead of boosting from the page, you just went in and created a video view campaign and spent $20 bucks a day on three videos – depending upon who you are targeting.
You do not need targeting on something like that because if you make your videos the right way, you attract the right audience.
The risk if you run video views as an objective is that TikTok will find people that will watch your video, but there may be people that will never watch your video, no matter how good your video is or how good the action is. Be careful about that.
Where should you run lead ads?
Run lead ads where you will spend most of the money but use other videos that you will boost to get a sense of what kind of content is resonating, not whether it will convert or not, especially the hook.
If you do not catch their attention in 2-3 seconds, it doesn’t matter what your offer is; it will not be helpful, so you need to have a good hook.
The cost at the beginning is higher, and it is true that advertising on Facebook, Google, and TikTok, initially, your performance is not good because they do not know who you are, who your audience is, and do not know who resonates.
That is why they want you to spend a little more to speed up the learning phase.
It is not like they instantly know who the right people are because they need to collect data to learn.
I would rather have $20 excellent leads, like Facebook, Google, and LinkedIn, and I like to run at least a week and then retarget.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.