You might be wondering where you can find the best way to make a hook. We have a list of hooks that are inside our course.
Here’s the dirty little secret. I’m not on TikTok as a consumer, and I’m there basically just to run ads on other people’s stuff. So whenever I see someone who says something great, I run ads against that TikTok.
And if I see something on Facebook or YouTube, I repurpose that into a cell phone-styled video.
So, the beauty of repurposing, the idea of the greatest hits, or amplifying what’s already working is to take those highlight moments from other stories and recreate them as selfie-style videos that you do in 15 seconds.
We’ve got our book on how to do TikTok, but if you do a good job, invariably, you will want to tune into those ads.
You have to repurpose TikTok on Facebook. You have to turn those into articles.
Different ways to make a hook
There are so many different ways to make hooks.
- The easiest way is to say the one best tip, or I bet you didn’t know this, or I remember what happened when John bra told me this.
- 15-second videos are all about the hooks to get their attention, share some expertise, and then comes a call to action.
- Connect with high-authority people and co-create content tied to your brand with them. It helps in ranking your content better. And the topic wheel will be easy.
How do you connect with other big names?
You reach out to them, or other people introduce you. There’s no magic.
Many of my friends who are top podcasters have interviews. They reached out and said I would love to interview you on my podcast.
Here’s the tip.
Let’s say you want to connect with someone who’s a figurehead that’s hard to reach, like Grant Cardone.
Then you would say, Hey, Grant, I like what you said last week. And I’d like to interview you on my podcast. It’ll be 20 minutes. I’ll make the very best use of your time. And I guarantee you’ll get a hundred thousand views on the podcast. Just have you or your assistant click the book of time with me, and I’ll make it worth you.
So even if you have not interviewed anybody and it’s brand new, I guarantee a hundred thousand views on the podcast. As you ensure the views, you can boost the post. You can boost it on YouTube, Facebook, and TikTok.
You might have to spend a couple hundred dollars, but it’s worth it. And so that gets a pretty high acceptance rate.
Will it always work?
Maybe, but whatever sorts of people are harder to get, have someone one level below. And you’d be surprised how often people will say yes to you if you do that.
But you have to personalize the first part, the whole point of a hook, or the intro is to say, “Hey, I like your article, or you made a post on LinkedIn which inspired me, and I would love to have you on my podcast to talk about this.”
If you personalize the first part, show that you’re serious, have a process, and you won’t waste their time, I’m going to guarantee they’ll say, “Yes.”
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.