Everyone should set up a TikTok business center account to turn TikTok into a business, as you can boost your post.
On Facebook, you have a profile, page, and business manager. The business manager is the same thing as the business center on TikTok; this is where you manage all your assets, accounts, different users, and all apps you have tied to it.
So if you have multiple ad accounts and multiple people, let’s say you have numerous VAs, you would manage all that inside your business center.
Upgrade your account to a business account before you publish ads. So it sparks ads. You can boost your profile or boost other people’s stuff.
TikTok Ads Strategy
So I would recommend doing Facebook and TikTok simultaneously because they are similar.
Why do we like to have a Google tag manager fire the TikTok pixel?
You don’t have to do that to be able to run ads. It’s just better.
Suppose you are running on multiple channels and tracking people’s moves between TikTok, Facebook, email, and your website as you drive leads.
It’s good to have that, but don’t think that just because there are lots of steps in digital plumbing, you have to do all of them.
That plumbing changes all the time. So it’s like maintenance; you must bring your car in for an oil change every six months.
The different plugins we use are constantly changing. I used to be a big fan of all-in-one SEO, and now I like rank math better than a general SEO plugin.
Google and TikTok have changed in managing pixels in the last six months.
Select the account on which you can run ads
There are countries where you can’t run ads because TikTok hasn’t expanded that. So you must have that account on which you can run ads.
If you’re in a country that is not where you can’t run ads, you have to have someone else create that account.
There’s a chance you could get disabled as TikTok looks at the IPS of who else is logging in—so have a solid business center configured correctly.
You can invite people from countries like the Philippines to work on processing content and whatnot.
There are three ways to run ads, but you must do it inside the ads manager to do geotargeting. That’s where you have the most targeting options. You won’t see them, like when boosting posts or using coins.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
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