Most branding and reach is targeting the top of the funnel– TOFU. And the PPC experts focus on the conversions at the bottom of the funnel. But connecting brand power to conversion requires a strong Middle of Funnel– MOFU. B2B is the hardest area to drive meaningful engagement on Facebook– often a mix of silly cat photos and heavy whitepaper …
Don’t ask Chuck Norris to fill out a web form, since he’ll never submit
And likewise, here’s a doozy from the folks at Marketing Profs today. 17 required fields! Why have a razor with three blades when you can have five, PLUS an aloe strip? The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the …
13 shocking things the NSA discovered from mining social data
With all of the talk of NSA and Prism lately, one has to wonder what exactly they discovered when mining your social data. Don’t ask us how we got this, but here’s what leaked: 1. The security of the nation’s tacos are at stake… This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit …
Social posting during a crisis– experts react
Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday. Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston. Peter Shankman caught some flak by posting the following comment: Would it be insensitive to …