Industry folks call this the “Mari bump”. When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders. She mentioned one of my articles in her weekly Social Scoop newsletter. And it drove 434 visits the next 48 hours. It’s high quality– the average visitor stayed …
Determine the right audience size by using friend-of-fan targeting
We previously talked about using exclusion targeting to refine your campaigns, now let’s delve into how to find the right size for your audience. This technique is not exactly a negative filter, but one of my favorite tactics when choosing audiences is to use friend of fan targeting. Let’s say that this audience of 68,000 is too big for my …
13 shocking things the NSA discovered from mining social data
With all of the talk of NSA and Prism lately, one has to wonder what exactly they discovered when mining your social data. Don’t ask us how we got this, but here’s what leaked: 1. The security of the nation’s tacos are at stake… This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit …